Customer experience: a 360-degree customer-first approach

Surveys and interviews are just the beginning. A great CX requires massive amounts of data to create a comprehensive view that provides the most detailed—and therefore insightful—view of customers and the best ways to continually improve.

A Net Promoter score is helpful, but we factor in so much more when measuring customer experience. We use multiple enterprisewide CX programs, customer experience communities, advisory boards, and panels to fully understand the customer's perspective.

We deliver tangible, operational benefits—regardless of your IT role and skill level—from initial deployment to managing workloads without disruptions. Partnering with NetApp:

• Empowers you with greater access to actionable, proactive data intelligence
• Automatically corrects and resolves issues with minimal action on your part

We've got our customers' backs, sides, and fronts.  By using telemetry data and AI to continuously gain new insights, we create prescriptive guidance, and automated actions. We also use those data insights to improve our product, support and service offerings.

Learn more about why a commitment to a superior CX has helped establish us in the industry as a digital native and well-adapted to a XaaS model.

Gartner ^®, Customer Experience in an ‘As-a-Service’ Model: A Top Supply Chain Trend for 2022, KC Quah, 11 January 2022 ^{GARTNER is a registered trademark and service mark of Gartner, Inc. and/or its affiliates in the U.S. and internationally, and is used herein with permission. All rights reserved. Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.}

“The feedback highlighted that our teams were genuinely interested in solving business problems and focused always on doing what is right to ensure our customers get exactly what they need, from technology through to budget considerations.”

Our Digital Support team is maniacally focused on users and the user experience that we deliver every day. This customer-centric focus has helped the NetApp Support Site (NSS) earn industry recognition as a 2018, 2019, and 2020 Association of Support Professionals Top 10 Award winner in the large company category, as well as 2019, 2020, and 2021 Stevie Award winner in Customer Service and Contact Center Achievement Category.