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NetApp Cookie Policy

Last updated February 3, 2022

Our Sites, as defined below, use cookies to ensure that we provide individuals that visit our Sites with the best possible experience by providing personalized information. Our sites have the ability to remember your marketing, sales, product, services, and other specific NetApp-related preferences, while giving you control of the information you receive from us. Information about NetApp cookies and similar technologies, such as pixel tags, web beacons, clear GIFs, JavaScript, and local storage, (hereinafter referred to collectively as “Cookies"), how we use them, and how to control them can be found below.

How NetApp uses cookies

This Policy describes how NetApp, our partners, and our other third parties use Cookies and the options you have regarding those Cookies. This Policy covers NetApp’s use of Cookies that may be used in connection with the websites, including mobile websites and apps, owned and controlled by NetApp (the “Sites”).

In some cases, we may use Cookies to collect information that is defined as Personal Data, or that can become Personal Data if we combine it with other information. In such cases, the NetApp Data Privacy Policy will apply in addition to this NetApp Cookie Policy.

What are cookies?

Cookies are small files, usually consisting of letters and numbers, placed on your computer, tablet, phone, or similar device, when you use that device to visit a website. Cookies are widely used by website owners to make their websites operate, work more efficiently, and provide analytic information.

These are the different types of Cookies we and our service providers may use on our Sites:

  • Strictly Necessary Cookies. These Cookies are necessary for our Sites to operate correctly. They are set in response to service requests made by you, such as setting privacy preferences, logging into secure areas of our Sites, and filling in forms. These Cookies enable you to move around the Sites and use their features. Disabling these Cookies will encumber the Sites’ performance and may make features and services unavailable.
  • Performance Cookies. These Cookies, also known as Analytic Cookies, allow us to evaluate activities on our Sites, and on other sites where we post content, in order to improve and optimize the way our Sites work. For example, we may use these types of Cookies to ensure that visitors can easily navigate our Sites by capturing the number of visitors to our Sites and how our visitors move around them. These types of Cookies also help us measure the performance of our advertising campaigns in order to help us improve the marketing of our products and services.
  • Functional Cookies. These Cookies provide enhanced functionality which is used to recognize you when you return to our Sites. This enables us to personalize our content for you, greet you by name, and remember your preferences like choice of language or region. They may be set by us, our partners, or other third party providers. If you do not allow these Cookies then some or all of the services may not function properly.
  • Advertising Cookies. These Cookies, also known as Targeting Cookies, uniquely identify your online activities, including your visits to our Sites, the pages you have visited, and the links and advertisements you have clicked. Advertising Cookies can be set through our Sites, and/or our service providers’ and partners’ sites. These Cookies do not directly store personal information by rather make the content displayed on our Sites more relevant to you. For example, if you look at one our Site pages we may cause an advertisement to be delivered to you, on our Sites or on other sites, for products referenced on that page or for similar products and services. We and our service providers and partners may also append other data to information collected by these Cookies, including information obtained from third parties, and share this information with third parties for the purpose of delivering ads to you.

How does NetApp collect and use cookie information?

We and our service providers may use Cookies for a variety of purposes, including to:

  • Help us and third parties obtain information about your visits to the Sites;
  • Process your orders;
  • Analyze your visiting patterns to improve our Sites;
  • Deliver advertising, communications, social features, and content from us and third parties, on our Sites and those of third parties, specific to your interests;
  • Remember your language and other preferences;
  • Help you obtain information you are looking for;
  • Provide a safe and secure service for online transactions;
  • Measure how many people use our Sites, and how they use them, to keep our Sites running efficiently and to better understand our Sites’ audiences.
  • If you register on one of our Sites (e.g. NetApp Community), or otherwise consent to provide us with your personal information, we may associate that information with other information we collect from or about you or that you provide, information regarding your use of our Sites, or information we receive from or about you from third parties. We will use this combined data for marketing and analytics purposes.

How long do cookies stay on devices?

A Cookie stays on your device depending on the type of cookie that is enabled. There are two general types of cookies: session cookies and persistent cookies.

Session cookies operate from the time you visit a NetApp service to the end of the web-browsing period. These Cookies expire and are automatically deleted when you close your internet browser.

Persistent cookies will stay on your device between browsing sessions. They do not expire when you close your browser. The length of time a persistent cookie stays on your device varies from cookie to cookie. We and others use persistent cookies in our Functional and Advertising Cookies. which allow us to store your preferences so that they are available for the next visit, to keep a more accurate account of how often you visit our Sites, how often you return, how your use of the Sites may vary over time, and the effectiveness of advertising efforts.

Who puts the Cookies on devices?

Cookies may be placed on your device by NetApp as the Site operator. These cookies are called “first party” cookies. Some Cookies may be placed on your device by a party other than NetApp. These cookies are called “third party” cookies. For example, a NetApp partner may place a third party cookie to enable online chat services.

How does NetApp use online and mobile advertising?

We and third parties, including technology partners, and service providers engage in interest-based advertising to deliver advertisements and personalized content that we and other advertisers believe will be of interest to you. To the extent third party vendors are using Cookies to perform these services for NetApp, NetApp does not control the use of this technology or the resulting information, and is not responsible for any actions or policies of such third parties.

Ads may be delivered to you based on your online or mobile behavior (on NetApp Sites and non-NetApp sites), your search activity, your responses to one of our advertisements or emails, the pages you visit, your general geographic location, or other information. These ads may appear on our Sites or on third party websites. The technology partners we work with to help us conduct interest-based advertising are mainly members of self-regulatory associations such as the Network Advertising Initiative (NAI) and the Digital Advertising Alliance (DAA). For Sites directed at individuals located in the European Economic Area (EEA), we may work with technology partners who are members of the European Digital Advertising Alliance (EDAA). You may also see advertisements for third parties on NetApp Sites or other websites or properties, based on your visits to, and activities on, NetApp Sites and other sites.

If you do not want to receive e-mails from us in the future, go to the NetApp subscription center to unsubscribe or to update your subscription preferences:  or you may contact NetApp follows the country-specific requirements to implement the opt-out within the legally allowed time period.

How do I manage cookies?

You can decide whether or not to accept Cookies through NetApp’s Cookie preference tool, which appears on all of our Sites. NetApp complies with all global regulations related to the use of Cookies. Where applicable by local law, visitors to our Sites are asked whether or not they want Cookies placed on their browsers and can choose the specific cookies allowable. If you choose not to have Cookies placed on your device, NetApp will comply with your choice and no Cookies that we control will be placed on your device. In countries where an explicit opt in is not required, we offer you the opportunity to opt out at any time; otherwise, we will place Cookies on your device for the purposes stated above.

NetApp compliance with cookie laws and regulations

NetApp was the first global company to comply with the European Union Cookie Directive and we strives to provide transparency about the Cookies we collect.

NetApp is committed to compliance with all applicable country-specific laws regardless of our corporate headquarters. We take the privacy of our employees, customers, prospects, suppliers, partners, and any other visitor to our Sites very seriously and ensure that we have put in place the necessary policies, procedures and processes to ensure we meet our legal obligations and protect the privacy of all data subjects.

Privacy at NetApp

NetApp is committed to privacy. For more information about NetApp’s approach to privacy see our NetApp Data Privacy Policy or contact our Legal Privacy Office at

How to contact us

If you have any questions about how NetApp uses Cookies, you can contact NetApp by using the mailing address below or by emailing us at Please include your contact information, the name of the NetApp web site or service, and a detailed description of your request or cookie concern.

NetApp, Inc.
ATTN: Legal Operations Privacy Group
3060 Olsen Drive 
San Jose, CA 95128

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