With all the vendor hand-waving around efficiency ratios like 5:1, 10:1, even 55:1, how do you cut through the marketing fluff and have confidence you are purchasing the least amount of storage you need?
“Do more with less.” “Data is growing exponentially, but IT budgets remain flat or are shrinking.” These seem to be the perpetual mantra for IT organizations. When you’re evaluating all-flash storage, achieving the lowest TCO is one critical consideration. That’s why technologies that help you optimize your storage capacity are important.
NetApp was a pioneer of data deduplication for primary storage - we introduced it in ONTAP in 2007. And we didn’t stop there. In a subsequent release of ONTAP, we added transparent inline data compression. In ONTAP 9, we added our patented inline compaction technology that packs multiple small files into a physical block of storage. Compaction almost doubles the space savings that NetApp customers see on any compressible workload. It benefits deployments where customers have millions of small files, such as webhosting, software development repositories, time series data, and large archives of unstructured data. NetApp customers find this combination of data reduction technologies so valuable that we now enable these features by default in our all-flash AFF systems.
Because inline data reduction technologies take place as the data is being written, you might wonder if performance suffers. It doesn’t. NetApp AFF systems deliver consistent low latency under the most stressful workloads with no degradation even when data reduction technologies are turned on. You don’t have to trade off performance for space savings. That’s not necessarily the case with other all-flash arrays. (In fact, AFF delivers such consistent low latencies we guarantee it. But that’s a subject for another blog post.)
Jon is the Senior Product Marketing Manager for NetApp ONTAP data management software. He enjoys leading the cross-team collaboration that’s needed to successfully launch new products. He joined NetApp in 2010 to introduce new FAS hybrid-flash storage systems and has also served as Product Marketing Manager for NetApp all-flash storage. Prior to NetApp, Jon had 10+ years of marketing experience at HP in the Business Critical Systems division, including three years at HP’s EMEA Marketing Center based in Germany. Outside of NetApp, when Jon’s not out on a run or bike ride, he enjoys refereeing youth soccer matches and going to San Jose Sharks hockey games.
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