Thinking outside the box is a phrase that means seeing beyond what is front of us. We look at something and see it a new light. In other words, we think unconventionally as opposed to seeing whatever it is in only one way.
Thinking outside the box can be applied to the software that is everywhere in today's world, penetrating and transforming multiple industries and vertical markets.
Software has moved far beyond the earlier confines of computers—to watches, Internet of Things (IoT), games, and hardware abstractions, to name a few examples. Over time, industry by industry, software is changing and altering every organization’s competitive advantage and long-term positioning. Each industry vertical is seeing the increasing importance of software to its business. A small example that has had a big effect is an application that lets you order from your favorite restaurant online. In a similar manner, FlexPod® technology, from its beginning, had a big software-based competitive advantage with the Cisco UCS Manager. Cisco UCS Manager abstracts and automates the compute layer in a Cisco network, and industry-leading NetApp® ONTAP® data management software abstracts data services so that details don’t obscure what’s most important.
An IDC survey of organizations of all sizes who use FlexPod found many benefits for all of their IT teams:
Bruno Messina joined NetApp in 2018 and works in product marketing for FlexPod. His previous experience includes a career in product marketing of UCS servers for Cisco Systems and Solaris server marketing and competitive analysis at both Oracle and Sun Microsystems, where he joined in 2000. Bruno spent ten years in various roles of competitive analysis and product management at Sun Microsystems, leading analysis in both the workgroup and enterprise servers. Prior to Sun Microsystems, Bruno spent time finishing his MBA education and worked for two years at Cadence working on product marketing for both board-level and board timing tools. Bruno holds both a BSEE and MBA from Rensselaer Polytechnic Institute in Troy, N.Y.