2020 was a pivotal year for automotive manufacturers. As the year began, they had to balance the challenges of digitally transforming their IT and operational technology (OT) approaches with the need to respond to many factors. Considerations included the supplier, ecosystem, and environmental pressures created by the connected, autonomous, shared, and electrified (CASE) vehicle revolution. If this weren't challenging enough, automotive manufacturers had to react to the emergence of the COVID-19 pandemic at the end of the first quarter. This confluence of dynamics created an all-hands-on-deck contingency scenario that forced manufacturers to juggle extinguishing the sudden pandemic flames with other in-flight and future investments. Yet, amid this perfect storm, IDC saw a real divergence that separated the effectiveness and response of leading and lagging manufacturers. In particular, IDC saw leading organizations harnessing data, including breaking down data silos and effectively using data across the entire supply chain as a key differentiator.
To track and measure the progress of an organization's recovery, IDC developed a five-stage model aligning COVID-19 economic impacts and the organization’s technology investment priorities. This model includes the following linked stages: