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NetApp automotive solutions on AWS

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Tilman Schroeder

Hey there, auto enthusiasts! Today, let's talk about one of the hottest topics in the auto industry—hybrid cloud solutions. The auto industry is undergoing a massive transformation, and it's not just about self-driving cars and smart manufacturing. The industry is also embracing digitalization, which means that data management is crucial for success. Enter hybrid cloud solutions: the right way to manage data seamlessly and efficiently. 

Driving Success: How Hybrid Cloud Solutions are Revolutionizing the Auto Industry

Now, what exactly is hybrid cloud? In simple terms, it's a combination of on-premises and public cloud infrastructures that work together to provide a flexible, cost-effective way to manage IT resources. Hybrid cloud solutions offer a unified storage layer that allows companies to move data between on-premises and cloud environments smoothly. This can be incredibly valuable for the auto industry, which deals with complex data like vehicle telemetry, engineering data, and sensor data that might require processing in real time. 

By taking advantage of a hybrid cloud storage architecture, automotive companies can maintain control over sensitive data on premises while taking advantage of the scalability and agility of the cloud for noncritical workloads. Hybrid setups offer the best of both worlds, allowing companies to benefit from the scalability and cost-effectiveness of the cloud while maintaining critical applications and data on premises. 

But, of course, there are challenges to adopting hybrid cloud solutions, especially in the auto industry. One of the most significant challenges is the asymmetry in the way data management systems operate. On-premises systems and public cloud systems often have different file formats, data access protocols, and APIs, making it difficult to migrate and distribute data easily between the two environments.

Revving Up Efficiency: Overcoming Data Challenges with NetApp and AWS Hybrid Cloud

That's where NetApp® and AWS come in. Together, they offer industry-leading hybrid cloud capabilities that address the challenges faced by automotive companies in managing their data. And they also providing a range of benefits that are essential for success in today's business landscape. 

NetApp and AWS benefits for car industry

Automotive Focus Workloads

NetApp and AWS have identified four strategic workloads that are particularly well suited to hybrid cloud solutions in the auto industry: product and engineering, autonomous vehicle development, software-defined vehicles, and sustainability. These workloads are critical for enabling automotive companies to stay competitive in today's market. 

For instance, product and engineering workloads require a high level of collaboration between different teams, as well as access to large amounts of data. With the NetApp and AWS hybrid cloud solution, companies can store and share data seamlessly across multiple environments, enabling greater collaboration and faster time to market. 

Meanwhile, developing autonomous vehicles requires large amounts of data to be collected, analyzed, and processed in real time. By using a hybrid cloud approach that combines on-premises NetApp with AWS infrastructure, organizations have the right resources to meet the demands of autonomous driving workloads, all while maintaining control over sensitive data. 

Software-defined vehicles, on the other hand, require a high degree of integration between hardware and software components. By leveraging the joint solution from NetApp and AWS, automotive companies can make the right data available to the right components at the right time, enabling more efficient and effective integration between hardware and software components. 

Finally, hybrid cloud solutions can help automotive companies enhance their sustainability efforts. Tiering, a common hybrid cloud storage technique, lets you prioritize frequently accessed data on high-performance local storage while less frequently accessed data is stored on less-expensive, remote storage. This approach reduces the amount of high-performance local storage required, and thus reduces energy consumption and associated costs. 

In conclusion, hybrid cloud solutions are becoming increasingly essential for the auto industry, offering a flexible and cost-effective way to manage IT infrastructure. By carefully assessing their workload requirements and selecting the right deployment strategy, automotive companies can optimize their IT operations and drive business value. The innovative hybrid cloud capabilities offered by NetApp and AWS put the automotive industry on the right track (or racetrack) to deal with data challenges of today and tomorrow.

To see more about NetApp in Automotive go to

Tilman Schroeder

Tilman joined NetApp in 2018 where he now holds the role of Cloud Lead Automotive. Here, Tilman is the technical lead for emerging technology in the automotive industry and responsible for developing and implementing service architectures for emerging use cases such as Product Lifecycle Management, Machine Learning and Autonomous Driving. At NetApp, Tilman can pursue his passion and support global automotive companies in establishing an enterprise-proven hybrid cloud data layer for their most innovative workloads.

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