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[music] Hi, I'm Matt Watts. I'm the chief technology evangelist for NetApp and welcome to the next one in our series ofsessions that we're doing around sustainability and kind of helping to demystify and also kind of give you some pointers as to what is it all mean and what are some of the steps that we can take to do something about it. I want to start off with this one because we're going to focus around kind of products and storage in general. Now, it's currently estimated that data centers are consuming between 1 and 2% of the world's electricity, which maybe you hadn't thought about before. Um, but here's a slightly scarier number. If we kind of project forward and look at the growth that we've been going through and we look forward to that kind of 2030 time frame, it's quite likely that data centers optimistically will be consuming anywhere up to 8% or more of the world's electricity.Now, in terms of storage, which is of course what we're focusing on, storage is currently responsible for between 10 and 15% of power consumption. So, you start to get afeel for just how significant that is. But again, if we project forward and we look at where storage is going over the same sort of time period, there are estimates that storage could become anywhere up to 30 or even 40% of data center power consumption. So, it's time that we need to think about this and we need to act and look at what we can do with technology so that we can get a handle on this and start making a difference. So, today I'm delighted that I'm going to be joined by Chris Luth. So, Chris, let me uh ask you to introduce yourself. Well, hi Matt. Thanks for having me. Uh my name is Chris Luth. I am a technical marketing engineer recently rebranded as a technical product manager. Um I still do the same thing. My focus is on ONAP hardware. all the hardware it takes to run on tap. I've just founded 19 years at NetApp and I think I have the best job at the company. So, I'm happy to be here and participate this new I mean this is a critical topic for us to get ahead of and help customers. So, happy to be a part of this. Thank you, Matt. >> Yeah, fantastic. You've been slightly longer than me actually. I'm seven I'm just over 17 years in, Chris. So, uh um but it it's been great tobe able to work with you so closely over the last kind of 12 18 months or more as we've really kind of dug into this topic. So I guess my first question to you is you know in terms ofproducts kind of what is what does sustainability mean when we think about it in terms of our products?>> Yeah. So, you know, the simplistic answer to sustainability is doing what is right for the environment, right? You know, so that's kind of the high level, but it doesn't really go into details what NetApp's doing specifically in terms of our products uh to help customers with their own carbon neutrality and sustainability goals. So, first up, there's been requirements coming in uh to report on the total carbon footprint, which essentially is an estimate, but uh this is hitting Europe first. Um there's pending legislation, well, not legislation, but the Securities and Exchange Commission in the US is actually um posting requirements for companies listed to show their carbon footprint. and then what are they doing to reduce that carbon footprint. So this is an critical area for us to help customers understand carbon footprint for a given system and we're able to do this uh um with some estimators for running a system so many kilowatts per hour for so many years uh but it really didn't tell the whole story. So, wefound a way uh to round out that complete story, Cradle to Gray, and to keep you in suspense. We'll go into that in an upcoming video. [snorts]>> So, um so that's great. Andyou know, it'sbeen nice to have been part ofkind of working on this and working with you on this over thelast period. Um and one of thethings that we joined was payer or product attribute impact assessment which I think is part of it's an algorithm that's developed in conjunction with the MIT um and which we joined I believe December 2021 um maybe you could tellus a little bit more about kind of what that is and how you think we could be using that going forward. So that's thatcompletes our story for giving customers the ability to estimate their total carbon footprint. And it's not just from running the hardware for some given amount of time. It also takes into account well you have to mine materials right then you have to ship those materials to manufacturing. Uh then manufacturing creates carbon by building systems. goes on a plane and gets shipped to customers that creates carbon and then end of life recycling shipping it for recycling and recycling itself is going to take uh create some carbon as well. So what the MIT uh pay organization is product attribute to impact analysis is it's awidely respected and sanctioned way to do that uh lifetime uh analysis ofthe carbon footprint for cradle the grade. um it's used by several uh companies uh in this space and we're really happy to be a part of that effort and we feel better being able to give customers that complete picture. Th thisis you know the carbon would be great at shipping your system running your system and getting rid of your system at the end of life. >> And I like the fact that there'sso many ways we can start to use that in the future. I mean, I know at the moment it's a fairly manual process for us to kind of process those calculations, but now that we're part of that, we can start building that into sizing tools. We could help companies make carbon based decisions as much as they make performance and capacity based decisions. So, I'm kind of excited to see how thatcan kind of evolve for us going forward. So, uh appreciate the intro on that. So, but what can people do today? I guess you know if we we've and Isee this you see this because we had the requests come in we're getting customers saying how do I measure the impact of the platforms I'm running today you know how do I understand what is thissystem in my data center you know and whatpower is it actually consuming not nominal or typical what's the actual power consumption whatcan people do about that today Chris >> so we we've worked with some of our larger customers over the years and to be honest we didn't have an easy way uh for a customer to look at the entire uh environmental footprint for a given system and this for an integrated system is easy. All the drives are present for a higherend system with external shelves. It gets really complicated. Um it was all CLI driven and it's just not a great story to give to customers. I mean theydon't need to become scripting experts to be able to uhobtain the information on tap's already tracking for them. So wewent and worked on some of our manageability tools and built this capability into the tools. So customers don't have to do anything except right now download uh harvest or access umgraphfana for instance and they have the hooks the rest api hooks uh or zappy hooks as the case may be to go into on tap and pull up all this information and then report it to the customer in one comprehensive view. Now why is that important to customers?are actually trying to not just determine the power being consumed by a system but they're also looking at ways they can influence amount of power and that would be sort of uh you know changing temperature. It takes energy to cool data centers right so this given ability to play with temperatures and check the effect on power consumption and control it. Did it go up or down? How much did the air conditioning budget move? So, it really gives them that ability to dial in their environment and reduce their energy consumption to reallythe smallest amount possible. [snorts] possible. [snorts] possible. [snorts] >> Yeah. And I've had a play with that and that's absolutely fantastic. So, for anybody who's watching this who's interested in it, we'll put a link in the description QR or maybe a QR code on the screen. Um, and if you follow that, that'll give you the links as to how you can obtain Graphana and Harvest. It's pretty straightforward to use and there are instructions on how to do it as well. So Chris, we could talk about this for hours and we wanted to try and keep it to less than 10 minutes. So I'm just going to end off by saying thank you for kind of sharing some thoughts, some of the ideas and some of thethings that NetApp are doing today around our product. Um it sounds like we're just scratching the surface. So lots more to come, but lots of progress already made. So thanks again for joining me, Chris. >> Hey, thanks so much Randy. Take care. >> Pleasure. Um and for everybody else, um this is I say the second in a series of these um sustainability videos that we're doing. Um, we'll put the link in the chat or in the description again if you want to watch the one where I talked with Lisa about kind of what is ESG at a high level. Um, and you know, stay tuned because there'll be more in this series. The next one we'll probably publish. We'll go into a little bit more detail about what it is that you could do with our products and solutions in order to reduce emissions in order to start hitting some of your sustainability objectives. So, thanks very much for listening. I'll see you soon. [music] Meow.
Storage is currently responsible for between 10-15% of data center power consumption. What steps are we taking to help companies be more aware of the power consumption of technology and therefore its emissions?