[Music] at NetApp we have something that's called an outside in metric and an outside in metric is what we consider to be a brand attribute so what are your stakes in the ground around customer experience and the brand metric essentially asks our customers how do you feel NetApp is actioning on the feedback you give as a customer and weput that metric across the entire business and really what that boils down to is communication okay the customers need to hear from us therefore internally we really need to be collaborative around where we're taking customer insights ensuring that we're communicating back through a closed loop process and that internally all of our business owners really understand the narrative that we're driving around customer experience so when they Connect into the customer they can also continue to really Advocate that narrative right we also look at partnering with organizations like field sales marketing so they can leverage all of the goodness that comes out of some of our data and our customers have a better understanding of really kind of how we're approaching customer experience right we know you know intrinsically that customer experience is really one of the number one contributing factors to continued business and so that's something that we're driving from a Communications perspective into the culture of the company and it starts from the top down right it reallydoes so none of this can happen if I don't have the agreement from my leaders if I don't have the support of my leaders and I haven't influenced my leaders to really understand why we need to put so much focus and effort on this