[music] Hi, I'm Matt Watts, NetApp's chief technology evangelist. And in the session today, we've done a couple of videos on this already around sustainability. Um, and in the one that we want to focus on today really is around data center power consumption and not the so much the role that storage plays in this because we kind of covered that in one of the other videos and we'll put links in the description so you can go and see those. What we want to look at today is how could you take better advantage of some of the parts of our portfolio in order to reduce emissions. And let me set the scene for you because we talked about or we have talked about the role that storage plays in terms of the emissions it creates. But let's focus that in onto data. And here's the challenge and the opportunity for you. In 2018, we created 33 zetabytes of data across the world. Pretty big number. In 2025, we forecast that or the analysts forecast thatwill grow to 175 zetabytes of data. But if we project that out to 2030 and we keep growing at the rate that we're currently growing at, by 2030, we will create one yabbyte of data. Now, there's probably a bunch of you going, "What on earth is a yabbyte?" Well, to make it easier for you, a yabbyte is a thousand zetabytes. And for those of you who maybe don't know what a zetabyte is, let's make it even easier. That is equivalent to 1 trillion terabytes. And let's really stretch this analogy. Um 1 trillion terabytes is roughly equivalent to every single person on the planet carrying 500 iPhones. That's a pretty scary number. That's the capacities, the sizes that we're talking about. But let me give you another really scary number. upwards of 68% of this data, twothirds, more than two/irds of the data we create, is never ever used again after it's created. And it's all consuming power and it's all creating emissions. So in this video today, it's just me on my own. So you lucky people, you just have me to listen to for a few minutes. But let's look at some of the basics. What are some of the things that you can do you know even right now today to start tokind of reduce the impact that data is having in terms of emissions creation? Well, I guess you start with the basics. You know, all storage platforms have efficiencies um have efficiency capabilities on them. Switch them on wherever you can switch them on. you know whether it's compression, compaction, dduplication, every 100 terabytes of data you can save through efficiency leads to a reduction of around a metric ton of CO2 every single year. So for basic steps enabling those capabilities where you can looking tosee where they could those you could do some of those things can actually make these kind of incremental differences. And if you want to kind of get an easy way of seeing what impact technology has in terms of the emissions it creates, then take a look at the spec sheet. And by the way, you can do this for anything. You could do this for household gadgets, for technology storage, whatever you want. Look for the nominal wattage or the typical wattage and then go to the US EPA greenhouse gas equivalencies calculator. Again, we'll put a link in the description. Pop in that watts number, [clears throat] excuse me, and it'll tell you the emissions. And that's real world usage you know and that does change I appreciate for different conditions but it starts to give you a sense of everything has a carbon footprint we know that the cloud is going to play a big role in helping companies reduce the footprint as well the cloud providers are mostly now net zero so everything you take out of your data center which probably is not net zero you probably have a pee ratio of 1.5 1.6 six, you're probably on thenational grid. Anything you can take out of that and move to the cloud where the cloud is net zero is a big positive carbon saving. And it's one of the reasons why we have cloud tiering. If you're able to tear let's say 2/3 of your data to the cloud, which is not unusual, then for a mid-range storage array of approximately 1.2 2 pabytes. That's approximately 10 to 11 tons of CO2 savings every single year. And what's more, cloud tearing is basically invisible to the user or the application. It's a positive saving with no impact on the users and applications. And then there's our ability to easier move workloads to the cloud. With cloud volumes and our native firstparty storage services, we can make it much easier for workloads to migrate without having to be rearchitected to support some new type of storage foundation. And in that case, you're not just reducing the emissions related to the storage. You're reducing the emissions relating to the compute, the networking, and the power and cooling required. [snorts] But we have to get back to that 68% of data that's never ever used again after it's created. It's why we have our cloud data sense product. Cloud data sense allows us to scan any data across any storage array across any cloud inside applications and then gives you different lenses that you can look at that data through. How much of it is duplicate? How much of it hasn't been accessed in six, seven, eight or more years? how much. So with that metadata and those lenses, you can start to make better decisions about what you do with your entire data landscape going forward. Who knows, maybe we'll actually start deleting some things. And then of course there's cloud insights, the last kind of piece in the puzzle for us. Cloud Insights is our infrastructure analytics platform. It allows us to look from compute through the network to the storage to look at underutilization to look for potentially candidate applications that could have a positive impact if you were to take them out of your environment and maybe prioritize those as one that's going to the cloud for you. There's so much more I could go into, but hopefully this has been a useful overview for you. There's a lot that we can do within the portfolio. A lot of features that probably already exist on your ONAP storage systems that could start to make a difference. So, I hope you've enjoyed this video. I hope you'll get a chance to see the ones that we did before and the ones that will come after. But I've been Matt Watts and I thank you for listening. [music]