It's good to see you again, Friedman. Thank you for being here. >> Thank you so much for having me. >> Great. So, I guess maybe I'll just ask you what I sometimes ask our speakers is obviously Porsche is a pretty good draw, but if you were going to see people walking by that what what's the value of why should they spend the next 15 minutes listening to this presentation? >> I mean, what we are doing at Motorsport is always on the edge and we're trying to edge out technology as well. And I think I prepared some really nice insights into the operation on what's happening behind the scenes and especially how we tackle the our challenges with applying NetUp solutions and yeah. So >> yeah, I've definitely seen you in different uh video interviews and all. It's always interesting and it is a great story. It's uh exciting and um I just wonder I'm sure you might get into this. So what kind of what are the top speeds you're getting in E-Series if you're racing electronically? >> The top speeds they could be way higher. So theor theoretically they could go over 300. Um but since we're limited on the city racetracks it's um up to 250 270 but in a very narrow environment. >> Yeah.Right. That's amazing. So cool. All right. Well, glad to see you all here. If you're passing by, come on in. Uh it's thinning out a little bit here as we get to the final hour, but we got a great uh presentation for you. And if you didn't see it already on the way in, actually we're lucky enough to have one of the uh Porsche Motorsport um racers right over there. You can see the E-series car. Um and how many of those are going at any given time or how many do you have that are actually >> So for this event, we not even have the Formula E car. That's the 963. So thelatest car in our lineup and that's competing in Lear in the 24 hours racing series and also in the 24 hours of Daytona. So definitely if you haven't saw uh checked out our booth yet, you definitely should do that. Uh >> clearly recommend and you can do a test drive as well right at the car. We have some simulators. So I you're invited for a test drive. >> Nice.And that's one of the ways I don't know to steal a thing, but when you're doing like working with NetApp to have like data on high speed, you guys are able to do a lot of simulating andtest driving for the actual racers virtually, right? I mean that's a big part of the kind of model. >> Absolutely. Yeah. So for all we do it always is datadriven. So data is key to be successful inany racing organization. And yeah, same applies to the Formula as well, of course. >> Yeah, absolutely. All right. Well, uh we are about at time and uh I know it's going to be a great presentation. So if you're passing by, you're welcome to join us. We have a whole roster tomorrow, too. But uh again, I'll just like to officially welcome Freeman Curts. He is the head of motorsport IT for uh Porsche Motorsport. And we are so glad to have you here. Thank you very much. Thank you. All right, so let's get started and um it's a great opportunity to take all of you with me into the world of motorsport and give you some insights what's going on behind the scenes and what you're not going to see in television because you see the drivers, you see the big victories, but there is so much going on behind and yeah, I really love to give you some insights on it, but let's start at the beginning. So you see on that screen, that's pretty much where we came from. So motorsport was not digital at all. It was with the stopwatch and that changed tremendously nowadays. So in every race organization, in every racing series, you have tons of data collected coming from the car, but also coming from the environment. And that's why IT and IT solutions are getting more and more important in motorsport. and now are even a differentiating success factor for us. And so me and my team, we are located in Stoodgard. Um, and we do the whole operation for all the racing activities at Porsche. And specifically now for today, I brought the story of the Formula E with me. The Formula E still a pretty new racing series, but we will get into that in a minute. So yeah, but again racing and data and using data and in a efficient way that applies to any racing series for sure. So let us start with a short quiz and since we are um a amount of people where we can be a bit more interactive maybe please if you know the city on the picture just shout it in. If not um I give you somehints later. Valencia. Great. Yeah. Next one. It's Mexico City. Yeah. Correct. So, and there are manythat's a tricky one. It's Dia and Saudi Arabia and manymore among those. So, you can make your own guesses and then count on how many of those cities you knew. And with all those cities, there is the $1 million question. What do all those cities have in common? Anyone knows? Yeah, that's correct. So, Formula E, that's one part of the answer, but the other part of the answer is all those cities, we operate a branch office at least for a certain amount of time where we build up a full IT operation. We do the race, we pack it down and we move to the next city. So all those cities around the world are our branch offices for a certain amount of time and that's that comes with many challenges. Um we get into that later and that's one of the main reason why we partnered with Netup. So to tackle the distributed accessibility on data all over the world and staying flexible to arrive at the other end of the world and being able to operate within minutes or hours ideally. So beside that, Formula E brings manymore challenges of course um it's a real dense competition and within that competition the data consumption the data analysis and the right measures we take the right decisions we make based on the data that's the major su success factor now beside the software that is in the car. So the car is standardized a lot. It's the same car for all the teams. We are only allowed to develop our own powertrain and rest is the same. So software in this racing series is the main differentiator. And to create software to improve software of course comes with a lot of challenges also in the whole IT infrastructure environment as well. But let's zoom in a bit on the car and what the car is capable of doing. So the question was asked before top speed theoretically the top speed could be way higher but it's not just about the top speed in that car it's more or the most impressive value in that car I see is the recuperation so the car is capable of charging with 600 kW and that means it's approximately 40 kW battery you could charge it easily within some minutes And that's for me the perfect showcase on what electrical u mobility is capable of doing in maybe some years. We already prove it in racing that it's possible and that will be available on street legal cars as well. And if we manage to have something like that in a street legal car, I think charging times are not an issue anymore. And so that's exactly what Formula is about. It's about edging out the technology, bringing it to the next level and by doing so and by sharing that message all around the world to improve sustainability in a wider scale. So that's thebigmessage that Formula is delivering among many other very impressive facts and figures of course that car brings. Um, by the way, there's another one and that's pretty um unique toe-racing. The car can also regain energy by braking. So, if a driver have agood driving style and a driver includes that capabilities, he can gain back energy to the battery and then use it at the right moment to overtake. uh also that um it brings whole different challenges to the race strategy and again to apply the race strategy we use the data to improve it um we come to that now so I don't know how many of you are in IT operations in one or the other way so but for everyone who is familiar with IT operation imagine you have a race team about 20 people operating that car as I mentioned fully softwaredriven car with a lot of competition around the other side of the world and you are responsible to operate all that what would you guess how many people do you need to do that just guesses good four yeah it's a good number but in the end it's one person that needs to operate all that during a race weekend one person no backup no back office that one person needs to run all that and that's why it needs to be simple in the management it needs to be simple in the monitoring and that's why we tackled that challenge together with NetApp by using our existing cloud technologies we moved a lot into the cloud to have amore centralized approach to things and based on our existing um Microsoft Ashure cloud distribution or our tenant. We deployed the cloud volume on top from Netup to have our storage there and we applied the blue XP to manage all the storage solutions we have in there without changing our existing ecosystem or infrastructure. So we ramped it up within 2 3 days it was working and then we moved ourend users um to the new platform but they didn't even recognize it because the shares on the other side still stay the same and um yeah so great example on how fast we could apply the technology and still it's that one person now that is really happy because with blue XP with the management interface for the whole solution based on blue XP that makes the life way easier for theperson in charge for the operation. But there are even more challenges to come. I mean speaking of s sustainability, that's the title ofthe session here. The Formula E is the first sports event in the world that was certified as carbon net zero. Um that means it's not just about showcasing it. It's not just about telling the message. The racing series itself is also certified and is applying any measures possible to lower the carbon and tothe rest of the carbon that is used um is um insome way compensated and um that brings a lot of requirements to the IT as well because we need to stay slim. We need to reduce the weight of our freight. Even though we are traveling around the world, we cannot carry around a full server rack. That's impossible. We do not have the space. So again, we had to really be creative and apply smart technologies. Not just solve problems with money, but really applying smart technologies. And what we did here, we removed the local storage from the racetracks. So there are no major big um wreck units anymore used for storage. Um and we simply did it by applying the global filecache from Netup and only using small amount of storage node to cache the file and not synchronizing them anymore around the world. And it's a great example in my opinion because we reduce weight, we reduce freight, we reduce volume of the freight but at the same time the user experience even improved. So it's not one or the other but our end users are now able to access all the data seamless in the window Wind Windows Explorer environment and the access it's all the files are there and if they click on a file and that file is in the cloud it's just cached which goes super fast. If the file is used in a frequent base during the race event, it stays in the cache and the user they don't need to care about it at all. But again, it operation doesn't need to care about it either. So we getting more sustainable by smart solutions and same time improving the user experience by doing so. uh and we should have more of those examples that sustainable or sustainabilityis not controversial to any other benefits we can gain. So it's it can be both inmany ways. Next one very important and that's I think also something that applies to any organization to any corporate want to be cost efficient. We want to save money. There are cost cuts every year. So yeah, it's a lot about saving and again Formula E perfectly showcasing that because in Formula E we have a cost cap. So even though Porsche would love to spend maybe more money on Formula E, we simply we can't. It's not allowed. So that means we stay within the cost cap and we need to apply solutions that are costefficient to have the budget left for the competitive advantages to speed up the car or um to improve the software. What we did here is um with the existing netup solution with blue XP with the cloud volume on top um we apply the taring model to make sure that all the data that is not used on a frequent way anymore is put onto cheaper blob storage and all the data that is used on a frequent way is still stay in the hot SSD storage and the same of course the savings I mentionedearlier on the side of the mobile data centers onthe edge data centers we reduce the amount of compute and storage that is required there as well. So also cost savings of on the hardware side but on the saving time cost savings on the cloud costs and again coming back to IT operation the poor guy in charge of everything has another benefit here because the aging the tearing of the data it's done automatically and Itried it myself I had at one occasion Ihad to support I had to um make a volume bigger in the blue XP interface I just upgraded the number and I raised the number ofthe volume size and all the taring in the background was applied automatically based on our policies. So great experience there it simplifies it and at the same time it saves money. So, and last but not least, of course, also like any of the other topics, security 100% is relevant for all the companies. We heard a lot about ransomware attacks, how to prevent them. And yeah, I mean, we it would be amajor disaster for us if we wouldn't have the data available. Our data is encrypted. We can't access it anymore. That would make it impossible to win a race. wecan't react anymore on the data we have and again we haven't had to hire additional security officers we hadn't h to hire um additional people or we hadn't to buy additional software we applied to ensures the security um it was built in into the solutions uh we have from netup or we have from netup and it we activated theearly detection of ransomware attacks. So if there is something strange going onour data, the system would immediately recognize it and as we saw it earlier in the keynote, it creates snapshots and we could recover within minutes. Um same all the data that is written or took fromthe um cloud volume on top is scanned by security measures we apply to it. So that's seamless withour existing security measures and all the edges are underneath the same management when it comes to policies. And that's another very important point to improve security. It's to make sure that you're always on the latest patch level that you're always applied theright policies. So that'spreventing threats from misbehavior from admins for instance. So all that is built in and another awesome example if you ask me because it's nothing coming on top or as an overhead. It's by design and that's how a security should work. Sec should come by design. That's the only option for an formula operation. So those four dimensions we tackled um were big challenges in the beginning. I couldn't believe it myself at the beginning, but the results are now also in the history books. So, let's recap the last season with a quick video. Hope you enjoyed. The lights at the door are annoying. Kind of wait. A new era is about to dawn because you have a completely new developed car. More power, less sway. Yeah, it tastes great. Sway sweep. Unbelievable.Oh, another super drive. You know, I cannot go to a racetrack to just be a number on the field. He fits very well into the team. The advantage of soup spoon is so high. The Porsche one too. There's a bit of con.>> The car is broken instantly. The red flag is immediately out. I don't even know what to say, man. Frustration. There goes me. Clean move to the full. Absolutely spectacular scenes. >> That's the difference there. Let's go line the double interior. One of the most remarkable for races in a week of time. The cost is a bit of Oh my god. Fine.There's no room. But he just said is that one out of 10 risk >> the >> the >> the scored a couple of points which is nice. It's amazing to see the progression we've been doing about it. Pascaline takes victory into >> the cost goes through. Super chaotic race but happy to bring a podium to the team.people address to Ellen uh race difficult weekend probably my best driving this service who wins the one of driver's championship big congrats to Avadon Andrei we are proud of having Jake Dennis on the 99X electric winning the drivers title a free And so what a great season. thinking it ended with the driver championship of our customer team driving the 99X electric and Trey Racing won it and um our car was champion. So yeah, great achievement and also now for season 10, we are even pushing harder with the support of NetUP um to getting more efficient to getting more sustainable to at the same time even save money and in the end to win more races and to be on the very top of the podium of course. So yeah, thanks everyone and um hope we can celebrate more of those victories together hopefully withNetUP and all of you. So would love to see some of you at the racetrack as well. I think Portland is still in the calendar or it's uh maybe in Portland or at any other city in the world. All right. Um I think we have some more seconds or for questions. I was >> Yeah, we can do a couple. We have one or two questions. Anybody wants to do one? Anybody have a question for Freeman before we wrap it up? >> Maybe we covered it. >> Awesome. >> Awesome. >> Awesome. covered everything great. >> Yeah, fantastic presentation. Let's uh hear for a minute. Thank you all. Thank you so much. And again, if you want to see the Porsche Motorsports team, you don't have to go far. It's right around the corner there. So, have a great day and we'll see you tomorrow for another full schedule here in the NetApp uh IT Factor Theater.