A partnership driven by transformation
After a 60-year hiatus from Formula One™, iconic British luxury carmaker Aston Martin shakes up this year’s starting grid with the world’s first truly modern F1™ team. With the introduction of Aston Martin Cognizant Formula One™ Team (AMCF1™), the company deepens its organization-wide transformation by using the near universal love of motorsport (and data) to engage a new wave of fans.
Our partnership with AMCF1™ builds upon and extends the work Aston Martin’s luxury car group is currently doing with NetApp. Broad and ambitious in scope, the partnership will bring an element of simplicity to a complex racing operation.