Business outcomes are the single most important result that you as a service provider must deliver for your customers. Business outcomes result when data is everything that it can be—and nothing that it doesn’t need to be. Service providers who can’t keep up with rising demands will find that their customers look elsewhere. Harsh maybe, but true.
So, how do you deliver on these customer expectations? It starts with identifying what your customer needs. Then you design your services with a comprehensive architecture of systems, software, and other services that unite and manage the customer’s data as a single, connected experience.
Mara McMahon is the Head of Partner and Service Provider Go-to-Market at NetApp delivered through the Fueled by NetApp program. She is a service provider expert in GTM activities with a maniacal focus on maximizing return on investment from infrastructure assets. Mara serves as a business consultant to partners and service providers across the globe through the Fueled by NetApp program which is a free service designed to ensure the desired business outcomes resulting from NetApp technology purchase are achieved. Mara has been working at NetApp (formerly SolidFire) for over five years and prior to SolidFire/NetApp, spent a number of years in product marketing and product management at a variety of service providers around the world including Cable & Wireless, SAVVIS, Verizon and Tata Communications. She has over 20 years’ experience working in executive, Product Management and Product Marketing roles. Mara has a BS from Wittenberg University and an MBA in marketing from The Kogod School of Business, American University. Mara looks forward to working with you in maximizing your ROI.