Industry analyst IDC has published a research opinion paper on the cloud storage announcements that NetApp made during the NetApp INSIGHT® 2024 partner and customer conference. The paper highlights enhancements to NetApp's cloud storage solutions, emphasizing cost efficiency, cybersecurity, and AI readiness in partnership with major cloud providers.
“IDC recognizes NetApp as the only storage vendor that has co-engineered native, first-party services with the major public cloud providers. This provides NetApp a unique advantage over competitive solutions that must be purchased through a cloud provider marketplace.”
“Native cloud storage services like Azure NetApp Files, Amazon FSx for NetApp ONTAP, and Google Cloud NetApp Volumes offer deeper integration with other aspects of the cloud provider platform and are purchased and supported directly from the cloud provider.”
To learn more about IDC’s point of view, read the commentary.
Notes:
Mike McNamara is a senior product and solution marketing leader at NetApp with over 25 years of data management and cloud storage marketing experience. Before joining NetApp over ten years ago, Mike worked at Adaptec, Dell EMC, and HPE. Mike was a key team leader driving the launch of a first-party cloud storage offering and the industry’s first cloud-connected AI/ML solution (NetApp), unified scale-out and hybrid cloud storage system and software (NetApp), iSCSI and SAS storage system and software (Adaptec), and Fibre Channel storage system (EMC CLARiiON).
In addition to his past role as marketing chairperson for the Fibre Channel Industry Association, he is a member of the Ethernet Technology Summit Conference Advisory Board, a member of the Ethernet Alliance, a regular contributor to industry journals, and a frequent event speaker. Mike also published a book through FriesenPress titled "Scale-Out Storage - The Next Frontier in Enterprise Data Management" and was listed as a top 50 B2B product marketer to watch by Kapos.