Where data becomes discovery | Unleashing Genius

Gabie Boko is the Chief Marketing Officer (CMO) at NetApp, where she is leading the company’s marketing transformation and positioning NetApp as the leader in Intelligent Data Infrastructure. With over 25 years of experience at high-impact technology companies including HPE, SAP, Sage, and Cognos, Gabie brings deep expertise in building markets, driving growth, and steering enterprise transformations. Since joining NetApp in 2022, Gabie has reshaped the marketing organization into a strategic growth engine, connecting bold brand storytelling with data-driven demand generation. Gabie is recognized for her relentless focus on customers and her ability to anticipate and adapt to disruptive industry shifts. She champions marketing innovation through AI-powered strategies, integrated customer experiences, and cross-functional collaboration that unifies brand, sales, and product execution. As a visionary leader, Gabie believes marketing is more than product promotion: it is a driver of transformation, creating markets that unlock customer value and shaping the future of business strategy.