[NETAPP] If you want to run AI workloads, you need a unified data platform.

[ENTERPRISE] Everyone says that, but what does it mean?

[NETAPP] It means your data is automatically synced and updated. It means you never have to worry about where your data is or refactoring it to migrate between clouds. You want to focus on your business, right? Not your data.

[ENTERPRISE] Yeah, I got to be honest with you. My data's kind of a hot mess.

[FLASH-ONLY] I can help you with that.

[ENTERPRISE] Yeah? How?

[FLASH-ONLY] One word: simplicity. All-flash on-prem, and you never have to update anything. I do it all for you.

[ENTERPRISE] What about cloud integration? I have this dream of moving my data seamlessly across hybrid environments.

[FLASH-ONLY] Well, go ahead and pinch yourself because I can give you block storage in AWS or Azure.

[ENTERPRISE] What about my unstructured data for AI?

[FLASH-ONLY] I keep it simple.

[ENTERPRISE] So I can't put my unstructured data in the cloud to take advantage of cloud tools and AI services?

[FLASH-ONLY] Just make a copy of your data and put it in the cloud. Pure and simple.

[ENTERPRISE] But if my data changes, do I have to update both copies?

[FLASH-ONLY] Well, yes.

[ENTERPRISE] I probably have to use all-flash, huh?

[NETAPP] You need flash when you need flash, but why pay more for cold data than you have to? I can auto-tier data so you only pay for the performance you need.

[ENTERPRISE] So you use flash for everything. Can I tier cold data to lower-cost media?

[FLASH-ONLY] I have a little something I like to call "zero-move tiering."

[ENTERPRISE] Zero sounds like none. You store unstructured data on premises but with no tiering, and I need to create and manage data copies to use in the cloud. I'm not sure that gives me the flexibility I'm looking for.

[FLASH-ONLY] I think you're making this a bit more complex than it needs to be.

[ENTERPRISE] I don't think I am. I just want to use AI where I want, the way I want. Am I a dreamer?

[NETAPP] Not at all. Your data should be classified, categorized, and governed effectively and with the guardrails you choose. You know, I have an AI data engine that does all of that, so your team can do all of that with no special skills needed in a matter of minutes. How does that sound?

[ENTERPRISE] Simple.