CREE8

While a concept artist in Tokyo sketches the next game environment, a colorist in Toronto fine-tunes a cinematic sequence, and a producer in São Paulo provides real-time feedback, CREE8 brings them all together in the same virtual studio. No lag. No version confusion. No waiting on file transfers. Just bold ideas, flowing seamlessly from imagination to execution.

In the race to deliver stunning, on-demand content, CREE8 didn’t just keep up: It outpaced all the rest. Its remote production platform empowers creative teams to work from anywhere, collaborate in real time, and scale without limits.

Recognized as a 2025 NAB Show Product of the Year, CREE8’s solution proves that performance and artistry don’t have to clash. When creators are backed by infrastructure that’s fast, flexible, and fearless, they don’t just create: They conquer.

CREE8 is a media technology company purpose-built for modern production. Its platform delivers secure, scalable, real-time environments that empower creatives to work from anywhere and with anyone.

From global gaming studios to boutique production teams, CREE8 helps organizations create, collaborate, and deliver at scale without the complexity. The company’s mission: to make elite creative workflows accessible to everyone, not just the big-budget players.

What sets CREE8 apart is its uncompromising focus on creative freedom. By eliminating technical bottlenecks and streamlining production in the cloud, it gives artists, editors, and storytellers the tools they need to focus on what they do best: bringing bold ideas to life.

“CREE8’s mission is to make cloud technology simple,” says Co-Founder and CEO Lisa M. Watts. “We think of ourselves as the F1 pit crew for any creative production team — giving them access to all the powerful tools and scale the cloud provides without the months of setup that used to be required.”  

Modern media production moves faster than ever, but legacy infrastructure wasn’t designed to meet the scale and speed that today’s creators demand. Petabyte-sized files, distributed teams, and computationally intensive workflows have pushed traditional systems to their limits.

For CREE8, the challenge was clear: how to deliver real-time collaboration and high-performance environments without the spiraling costs, complexity, and delays that can stall the creative process. CREE8’s customers—gaming studios, sports and live broadcast, media companies, and production teams—needed a foundation that could scale as boldly as their ideas.

CREE8 answered the challenge by developing a unified, cloud-native media production platform designed for real-time, multitenant environments. Built for resilience and performance, it eliminates bottlenecks and empowers creators to work without limits.

At its core, the platform is designed to scale, supporting petabyte workloads, global collaboration, and compute-intensive projects without compromising performance. This foundation allows CREE8 to serve customers ranging from AAA game studios to small creative teams, all with the same level of reliability and efficiency.

Automation became a cornerstone of its approach. By embedding best practices, streamlining routine tasks, and delivering optimized performance by default, CREE8 reduced the time and cost of managing infrastructure. What once took hours or days—configuring resources, ensuring compliance, optimizing workloads—now happens instantly. For customers, this means faster time-to-market, lower operational costs, and the freedom to focus on bold creative work instead of backend complexity.

“We tried other ​storage ​solutions — they looked good at first, but when we started to scale, they fell over,” Watts says. “NetApp clearly understands what it means to deliver storage at enterprise scale. And the partnership itself has been second to none.”

With a cloud-native platform powered by Amazon FSx for NetApp ONTAP and NetApp Workload Factory, CREE8 delivers more than just infrastructure; for a single global gaming studio,​ it delivers outcomes.

• Up to 18,000 compute hours each month
• 100+ artists worldwide collaborating in real time on complex, VDI-powered workflows
• Lower storage and VDI data costs, ensuring efficiency without compromising performance

For CREE8, these results translate into a competitive edge, enabling the company to win enterprise clients who demand scale, speed, and reliability, while empowering smaller studios with the same capabilities once reserved for big-budget productions.

For CREE8, this is just the opening act. As the company scales its cloud-native platform globally, its mission remains the same: to make elite creative workflows accessible to anyone, anywhere.

The sequel? Even more powerful collaboration, faster workflows, and more intelligent automation that set the stage for what’s next in film, gaming, broadcast, and media. Whether it’s the next blockbuster or the next big indie success, CREE8 is building the foundation for stories yet to be told.

With the right platform behind them, creators everywhere can dream bigger, move faster, and deliver their boldest productions, regardless of scale.