What if someone told you that they could help you get your business back up only after a devastating ransomware attack destroys your storage? And that it would take at least a few days and perhaps weeks to transfer data to all-new systems? Does that sound attractive to you? And yet that’s exactly what one of our competitors announced as a cutting-edge ransomware program just this month.
You’re going to need something better than an SLA of weeks to recover. It’s not enough to alert you in retrospect that you’ve been compromised and try to get you back on your feet. Instead, NetApp has you covered. Unlike competitors, NetApp provides a groundbreaking solution that allows our customers to quickly know when their files are under attack, to automatically take action to protect data in real time, and to recover their whole environment in minutes rather than enduring weeks of business-ruining downtime. NetApp’s revolutionary technology not only empowers businesses to regain control swiftly, it also minimizes financial loss and safeguards their operations.
How does NetApp do it? We take a comprehensive approach:
Ransomware attacks will eventually hit everyone — it’s essentially inevitable. With these integrated technologies from NetApp designed to safeguard your data, that attack could be a real nuisance and ruin your day. Without these technologies, that inevitable attack could become a catastrophic event that ruins your month and that could very well destroy your business.
NetApp’s competitor really offers recovery after the fact, not AI- and ML-based on-box detection of ransomware attacks coupled with automatic response. This means that if your organization is hit by a ransomware attack, their solution is to help you recover your data by shipping you a brand-new system and transferring all your data. That gives you minimal consolation while you're waiting for shipment, installation, set up, and painfully slow recovery of your data.
By contrast, NetApp has your back. Our solutions securely replicate immutable and indelible copies of your data to secondary or object storage and quickly detect anomalies through AI- and ML-powered monitoring. With NetApp, you can detect ransomware attacks early on, giving you a better chance of recovering your data without paying a ransom. And only a small amount of data will be impacted, with the vast majority unaffected thanks to our quick automated responses to that initial detection.
And it’s worth noting that this autonomous ransomware protection technology comes built in at no additional cost with NetApp® ONTAP® One on NetApp AFF and FAS flash and hybrid storage systems. Sometimes, having the best offense can indeed be your best defense.
Needless to say, no ransomware detection or prevention system can completely guarantee safety from a ransomware attack. Although it’s possible that an attack might go undetected, NetApp technology is an important additional layer of defense.
And the NetApp Ransomware Recovery Guarantee guarantees that if you suffer an attack, we’ll warrant Snapshot™ data recovery on your primary or secondary ONTAP storage. If you can’t recover the backup Snapshot copies you use to protect your data with help from NetApp, we offer compensation under the terms of our guarantee.
To learn more about how you can safeguard your business, read Ransomware protection: Protect, Detect, Recover; Guaranteed.
Jeff Baxter is Vice President, Product Marketing at NetApp. In this role, Jeff leads the team responsible for core product & solutions marketing at NetApp. Previously, Jeff has held a variety of technical and strategy roles at NetApp, including serving Sr. Director of Product Management for ONTAP, Chief Evangelist for ONTAP, and Field Chief Technology Officer for the Americas at NetApp.
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