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Look for NetApp in the Upper Right

NetApp is pleased to once again to be a leader in the 2021 Gartner® Magic Quadrant™ for Primary Storage


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James Whitemore

I speak for everyone at NetApp when I say we are proud to be a Leader in the 2021 Gartner® Magic Quadrant™ for Primary StorageGartner 2021 Magic Quadrant for Primary Storage Jeff Vogel, Roger Cox, Joseph Unsworth, Santhosh Rao, October 12, 2021. Gartner does not endorse any vendor, product, or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose. GARTNER and Magic Quadrant are registered trademarks and service mark of Gartner, Inc. and/or its affiliates in the U.S. and internationally and are used herein with permission. All rights reserved. —once again. We believe we have the right vision, offerings and GTM strategy to support organizations’ primary storage workloads wherever their data lives—on premises or in the cloud. That’s our secret sauce.

Our secret sauce is no secret: we are all about giving customers the freedom to put data to work in the applications that elevate their business. Ultimately, we help enable them to create innovative business opportunities and optimize operations for cost, scalability, agility and speed. Simply put: We lead with the cloud. We specialize in data. And we are focused on the incredible power of our software. So, no matter where organizations are on their journey to the hybrid cloud, NetApp can help them get to where they’re going.

Putting customers first creates magic

Our strategic investments, continuous R&D and product innovation, and native integrations with public cloud partners are in line with the needs of organizations and ahead of our competitors.

Solving customer challenges is the source of our inspiration and innovation. Global leaders in aerospace and defense, healthcare, high tech, life sciences, manufacturing, media and entertainment, retail, software and IT, telecommunications, and transportation rely on NetApp. Our deep integration with all three leading public cloud providers—AWS, Microsoft Azure and Google Cloud Platform—gives our customers the freedom to choose the right cloud for their needs. In fact, AWS, the largest cloud vendor on the planet, now offers NetApp ONTAP software as a native service.

Each day, our 10,000+ employees work as one team around the world to provide outstanding customer experience and anticipate our customers’ future needs—before they become challenges. Our portfolio of data services helps ITOps, DevOps, and CloudOps teams manage and govern data across the hybrid cloud.

See for yourself

If you need proof that NetApp offerings align with our customers’ evolving needs, take a look at our latest quarterly earnings.

If you want to know more about how we can help you put your data to work, join us at INSIGHT 2021 Digital October 20-22. Enjoy visionary conversations, solution deep dives, and technical sessions about all things hybrid cloud. Register today

  • Americas: Wednesday, October 20 – 8 a.m. PDT 
  • EMEA: Thursday, October 21 – 10 a.m. CET 
  • APAC: Friday, October 22 – 11 a.m. SGT

Learn more

James Whitemore

James Whitemore is the Chief Marketing Officer at NetApp. He is responsible for advancing the company’s global marketing strategy and strengthening market recognition to accelerate growth. As a veteran of the cloud computing, networking and storage industry, James has more than 25 years of experience leading and implementing successful global sales, product management and marketing strategies. A key part of the team since joining NetApp via the SolidFire acquisition in early 2016, James has been central to the development and execution of our Marketing strategy to reposition NetApp from storage to data and the cloud. In his previous role as VP of Field & Demand Marketing at NetApp, James built and led a modern demand engine as well as managed Field and Partner Marketing, Demand Centers, Global Campaigns, Event Marketing, Digital Marketing, Social, Influence and Community Marketing. As CMO at SolidFire, James led the mission to advance the way the world uses cloud and was responsible for all corporate, product, and field marketing functions. Prior to SolidFire, James has led sales and marketing functions in cloud orientated start-up companies holding a variety of sales and marketing positions in Europe, Asia and the U.S. with SAVVIS, Sun Microsystems, IBM, StorageTek and Standard Telephones and Cables. James holds a bachelor’s degree in business administration and management from Northumbria University in the UK.

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