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NetApp INSIGHT Goes Digital!

James Whitemore

NetApp INSIGHT banner A couple of weeks ago I made a commitment to you—that I would tap into our innovative NetApp nature to design a cutting-edge, digital experience that will bring the content that we had planned for Paris and Berlin in-person events to all of you across EMEA.

So, it’s with great excitement and gratitude that I share with you that we’ve done just that! Our NetApp INSIGHT Digital Event will come to a screen near you on Thursday, April 23rd starting at 10:00 AM CET.

We all know that the shift from in-person to digital is a different experience. However, we aim to make YOUR experience top-notch! While much of our content will be the same highly valuable information that you’d receive at an in-person show, we now will add to that valuable new levels of interaction, engagement and education to help drive your business forward. You’ll have access to your favorite mega sessions, hands-on labs, and 80+ breakout and technical sessions for you to learn at your own pace—and from the comfort of your home!

Storytelling is also critical during a time like this, that’s why you’ll still get the real case study stories from some of our industry-leading customers—hearing directly from those who are seizing new opportunities with the Cloud. And learn how modernizing IT can help simplify your approach to Cloud, Enterprise Applications and AI. Last but not least, you’ll hear directly from those who are shaping the future of NetApp, including CEO George Kurian.

It’s incredibly important for us to remain connected at a time when we might feel disconnected. That’s why we developed a live Q&A for you to engage in real-time interactions throughout the event. Vote for your favorite innovations, rate your top presentations and ask those hard-hitting questions—just as you’d do at our in-person events,

The platform in which we bring INSIGHT to you has indeed shifted, but our commitment to bringing you an innovative and technically oriented experience has not. We will look back at this time and be amazed that we did this together near and far, in your home office or at your kitchen table. Regardless, we were unified and innovative, together. Let’s continue on this path to success.

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James Whitemore

James Whitemore is the Chief Marketing Officer at NetApp. He is responsible for advancing the company’s global marketing strategy and strengthening market recognition to accelerate growth. As a veteran of the cloud computing, networking and storage industry, James has more than 25 years of experience leading and implementing successful global sales, product management and marketing strategies. A key part of the team since joining NetApp via the SolidFire acquisition in early 2016, James has been central to the development and execution of our Marketing strategy to reposition NetApp from storage to data and the cloud. In his previous role as VP of Field & Demand Marketing at NetApp, James built and led a modern demand engine as well as managed Field and Partner Marketing, Demand Centers, Global Campaigns, Event Marketing, Digital Marketing, Social, Influence and Community Marketing. As CMO at SolidFire, James led the mission to advance the way the world uses cloud and was responsible for all corporate, product, and field marketing functions. Prior to SolidFire, James has led sales and marketing functions in cloud orientated start-up companies holding a variety of sales and marketing positions in Europe, Asia and the U.S. with SAVVIS, Sun Microsystems, IBM, StorageTek and Standard Telephones and Cables. James holds a bachelor’s degree in business administration and management from Northumbria University in the UK.

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