Driven by specialized analytics systems and software, big data analytics can point the way to various business benefits, including new revenue opportunities, more effective marketing, better customer service, improved operational efficiency and competitive advantages over rivals.
According to a survey by Datameer in 2016, 78% of enterprises agree that big data has the potential to fundamentally change the way they do business over the next 1 to 3 years.
Big data analytics applications enable data scientists, predictive modelers, statisticians, and other analytics professionals to analyze growing volumes of structured transaction data, plus a mix of semi-structured and unstructured data such as Internet clickstream data, web server logs, social media content, text from customer e-mails and survey responses, mobile phone call detail records, and machine data captured by sensors connected to the Internet of Things (IoT).
Rapidly gaining insights from data is crucial to capitalizing on opportunities, improving profits, and better managing risk. This ability requires enterprise-grade data management capabilities to cope with the vast datasets.
Accelerating real-time machine data analytics helps organizations detect cyberattacks before they cause damage, and prevent fraud without affecting the customer experience.
Quickly deriving business intelligence from customer data is essential to improving satisfaction levels and guiding future service offerings.
However, the first-generation big data analytics commodity storage approach (that is, DAS storage) simply doesn’t scale efficiently. And it doesn’t provide the reliability and flexibility needed as these applications become essential to competitiveness.
Shared storage/external storage big data analytics platforms deliver more scalability and performance, nondisruptively moving data where it’s needed and making sure that it is always protected and secure.
NetApp’s innovative big data analytics platform delivers up to twice the performance, seamlessly and securely moving data and workloads to the cloud or wherever needed and making sure that data is always backed up, secure, and available. With NetApp, you can lower license fees, hardware costs, and overall TCO by as much as 50% by increasing resource utilization and eliminating unnecessary data copies.