NetApp was the first storage vendor to fully embrace hybrid cloud, with best-of-breed on-premises and cloud-native data management technologies woven into a data fabric. We provide the leading unified SAN/NAS all-flash and hybrid storage appliances, and then leverage the same storage operating system to support both file and block services with all three major public cloud providers, allowing customers to consume cloud services where and how they choose—for backup, DR, test/dev, etc. This approach provides an agility and future-proofing that other vendors simply can’t touch.

NetApp delivers simple interfaces that can be used by an IT generalist while still offering expert-level capabilities, as well as a robust RESTful API set allowing for automation and orchestration. And NetApp systems are easy to support using AIOps technologies to automate risk detection and mitigation.

Performance is another factor that leads customers to choose NetApp over the competition. Not only does NetApp deliver exceptionally high IOPs with low latencies across our entire all-flash portfolio, but our products deliver consistent performance even as capacity grows and inline storage efficiency features are in use.

Customers cite that they can trust NetApp, based on our extensive track record of decades of innovations and strong financials that ensure we will be a long-term partner. They also look to the overall resiliency of our platforms (increasingly driven by AIOps through NetApp^®Active IQ^®) to support their most critical business applications.

By offering customers non-disruptive support for continued technology innovation, we allow them to take advantage of new technologies, such as NVMe, SCM, QLC, and many more, without having to execute costly and disruptive technology transitions.