Today’s business environment demands continuous IT transformation. Our customers are turning to NetApp to help them modernize traditional IT infrastructure, build private clouds and harness the power of public clouds. But along with this IT transformation, they expect simple and flexible cloud-like experiences whether they chose to build their own infrastructure or buy as a service—on premises or in the public cloud.
At NetApp, we see hybrid multicloud as the de facto operating model for every customer. The first thing that I would advise if you are looking to consume NetApp technology as a cloud service is: look to the public clouds. NetApp’s Cloud Data Services—natively integrated enterprise storage services in Microsoft Azure, Google Cloud, and AWS—give you the performance and availability to power even the most demanding apps.
James Whitemore is the Chief Marketing Officer at NetApp. He is responsible for advancing the company’s global marketing strategy and strengthening market recognition to accelerate growth. As a veteran of the cloud computing, networking and storage industry, James has more than 25 years of experience leading and implementing successful global sales, product management and marketing strategies. A key part of the team since joining NetApp via the SolidFire acquisition in early 2016, James has been central to the development and execution of our Marketing strategy to reposition NetApp from storage to data and the cloud. In his previous role as VP of Field & Demand Marketing at NetApp, James built and led a modern demand engine as well as managed Field and Partner Marketing, Demand Centers, Global Campaigns, Event Marketing, Digital Marketing, Social, Influence and Community Marketing. As CMO at SolidFire, James led the mission to advance the way the world uses cloud and was responsible for all corporate, product, and field marketing functions. Prior to SolidFire, James has led sales and marketing functions in cloud orientated start-up companies holding a variety of sales and marketing positions in Europe, Asia and the U.S. with SAVVIS, Sun Microsystems, IBM, StorageTek and Standard Telephones and Cables. James holds a bachelor’s degree in business administration and management from Northumbria University in the UK.
Brush up on the latest trends and developments in cloud, on premises, and everywhere in between. This is where it all gets real, with a cherry on top.
Explore a wide range of open forums where you can post questions, share answers and just generally get smart on all the NetApp technologies that matter most to you.