Cloud computing is fast becoming mainstream for many organizations, but others still remain wary, especially if they didn’t come of age in the digital world. It’s easy to understand why—the cloud isn’t easy to explain. You can’t just go to the store and buy a cloud, and you can’t touch one. So while moving business data and applications to the cloud can simplify everything from strategic growth to business continuity, the actual process of getting there can feel quite intangible and complicated, especially in times of crisis.
As industry analysts from Gartner well describe, “cloud computing is just not one thing… Cloud services are broad and span multiple levels, models, scope and applications.” This creates rampant opportunities for myths and misconceptions that hold people back from adopting cloud solutions.
As someone who thrives on transformation and innovation, I see this as an opportunity to make technology conversations accessible to more people, including the customers we serve. It’s a discussion that forces tech-savvy people to step away from the alphabet soup of acronyms and be clear about what problems we can solve and how. It’s a chance to reorient how we engage, so that the focus is where it belongs—on how our technology solutions advance our customers’ business goals and how we help them implement those solutions, whether as part of a deliberate digital transformation strategy or as a response to urgent new needs.
Within NetApp, that mindset has evolved into the concept of simplicity: making it easier for our partners and our customers to do business with us. It permeates our thinking about everything, from the products and services that we offer to the way people access them, including our cloud and business continuity offerings. For me, simplicity starts with making sure our customers know what we can do for them. As a data management company, we have gone through a digital transformation of our own, and many NetApp customers don’t know that we cover all the building blocks they need to transition to the cloud. To complement our cloud resources and our business continuity support, I’d like to share some further thoughts how NetApp and our partners can help customers simplify their complete cloud journey—without the alphabet soup.
Kristian Kerr is the Vice President of EMEA (Europe, Middle East, Eastern Europe, and Africa) Partners at NetApp. Kristian brings 20 years of experience, driving revenue growth with creative new business models and building strong relationships with external business partners. He previously held various leadership roles at Brocade Communication, Verizon Enterprise Solutions and Cisco Systems Ltd., as well as Juniper Networks, where he was responsible for successfully re-engineering the EMEA partner sales strategy to drive double-digit growth. He lives in Berkshire, United Kingdom.