With COVID-19 triggering a major economic downturn, and many companies struggling to stay open, GDP is falling in the United States and around the world. For businesses, that means negative pressure on financial performance, restricted cash flow, and tighter controls on discretionary spending and investment.
The crisis has also changed how we work, increasing multiple business trends. Mandatory shutdowns and stay-at-home requirements have increased remote work exponentially and made online videoconferencing the norm. In a recent CDX digital roundtable poll, 55% of respondents said that they would work from home more, with 54% planning to accelerate digital transformation.
Figure 1) Work and social norms are changing fast.[/caption]
Jean Banko is senior manager, Product Marketing at NetApp. She is responsible for advancing the company’s global marketing strategy and strengthening market recognition for NetApp’s portfolio on the AWS Cloud.
As a veteran of the cloud computing, AI/ML, and storage industry, Jean has more than 25 years of experience leading and implementing successful global product marketing, product management, and marketing strategies.