The media and entertainment technology industry is different from others. Relatively small when compared with other global specialist markets, M&E feels like family. And like most families, we have members who have been around for 40 years or more, are constantly learning new technologies, and are providing historical perspective and mentoring to younger folks as they come in. Although we vendors compete for your business, we also understand that it’s a small world, and building bridges rather than burning them goes a long way toward everyone’s mutual success.
This year, our annual family reunion—NAB—was canceled. Although we missed the opportunity to see old friends and colleagues, to shake hands with new business partners and customers, and to show off new products and capabilities, we can still get together and help one another as we always do. Instead of going to Las Vegas, we’re bringing our show presence to you. We’ve created some special virtual experiences that will enable us to connect—almost like being with us in Las Vegas.
Dave Frederick, media solutions strategist for NetApp, is a 30-year veteran of the digital media technology industry, starting with digital audio and electronic music, digital video and 3D animation, and moving on to broadcast and post-production infrastructure. Dave’s approach is that although technology is important, it must never come between artists and their tools.