IT refreshes can be thankless tasks. Minimizing disruption to the business is undoubtedly the number one objective for any IT leader undertaking such an initiative. But, as competitors bring their own chaos into the equation with the launch of a new midrange storage portfolio, businesses are left confused. Is this the right time for another IT refresh? Does it justify the value a modern business is looking for?
For some light relief during these chaotic times, we worked with cartoonist Clive Goddard to illustrate this confusion. We know that transforming an IT environment to meet modern demands is not easy. Hybrid, multi-cloud realities are much harder to deliver than it might look on paper. Technology vendors should ensure they are set up to deliver on this objective for their customers.
There has been a reality check within the ivory towers of our dull technology rivals as they discovered that delivering the hybrid, multi-cloud vision for their customers is harder than it was on paper. We know this is true because we went through the same pain four years ago as we transformed our business to suit the modern IT demands our customers crave. Fortunately, help is available.
Chris Greenwood is Senior Director and General Manager for NetApp’s business in the United Kingdom and Ireland. He focuses on enhancing relationships within NetApp’s customer portfolio to deliver growth, maintaining strong sales momentum for NetApp’s Hybrid Cloud Infrastructure (HCI) offerings and winning new accounts in target sectors such as healthcare and financial services. Before taking the helm in UK&I, Chris was Senior Director for North and Eastern Europe, Russia and Turkey (NERT), leading a geographically dispersed team across multiple countries focused on engaging enterprise customers and working closely with strategic go to market partners. He has also led the Nordic Region for NetApp, successfully delivering multi-year growth and penetrating many net new strategic customers with the NetApp Data Fabric proposition. Chris has over 20 years’ experience in the technology sector, working in sales and leadership roles in the Royal Navy, British Telecom, Sun Microsystems and Pillar Data. Chris is a keen sailor and active participant in Triathlon. For the past 4 years he has lived in Copenhagen with his wife and daughter, relocating to London in 2019.