Throughout this series on social selling, we have offered many suggestions on how to leverage social media to support your sales goals. At this stage, you might be wondering when you’ll see results. In a sales environment that’s typically measured in hard numbers, success equates to closing more deals. However, social selling is just one additional tool in your toolbox, and it’s difficult to measure its unique contribution to success in the field.
That said, strategic planning experts will tell you that “what gets measured gets done.” To wrap up our social selling introduction, I want to talk about what success with social selling looks like. Spoiler alert: it’s not just about the numbers. Before I hit the punchline, let’s do a quick recap.
We started this series by describing how social selling is about developing meaningful relationships with potential customers using social media. In the second post, we talked about creating a minimum viable profile to show up as someone customers would want to do business with. In the third post, we covered how to tailor what you share for the people whose attention you want to attract. Together, this advice lays the groundwork for shifting your relationship-building skills online. So what does success in this environment look like?
Chris Lamborn joined NetApp in November 2015 & is currently Head of WW Partner GTM and Programs. He is responsible for the development and implementation of the company’s Global Channel go-to-market strategy and the supporting programs and investments. NetApp’s Channel Partner eco-system forms the foundation of the business, supporting and contributing over 75% of the company’s revenue. Chris is a respected leader with extensive experience working with global partners and proven success in partnering to deliver incremental revenue and profitability. His detailed understanding of the multiple Partner business practices and experience of working with operations, marketing, finance across the world ensures predictable, relevant and profitable business partnerships. Prior to NetApp, Chris held distribution leadership positions at Brocade, Avaya and Nortel and holds a Bachelor’s degree in Mechanical Engineering from Kingston University in the UK and he moved to permanently to California in 2016.