Rebuilding brand trust for AI discovery | Unleashing Genius
Explore how AI is reshaping brand discovery and media buying. Learn what it takes to stay visible as large language models absorb more of the buyer journey, and why clean, well-governed data underpins every modern content and media strategy.
演講者
Gabie Boko
Gabie Boko是 NetApp首席行銷長。她在科技產業工作超過22年，帶領Cognos、SAP、Sage和HPE等公司進行行銷轉型。 她的經驗著重於將客戶與軟體應用程式、雲端服務、數位行銷、客戶故事、產品體驗，與創新行銷活動，全方位緊密整合。Gabie生於阿拉斯加州並在此長大，她是一位熱愛戶外活動的人，同時也是一位野生動物攝影師，更是一位保護自然資源和農村社區的提倡者。
Izzie Rivers
CEO & Founder, Realm B2B
As CEO and Founder of R-ai Technologies and Realm B2B, Izzie Rivers is a recognized leader in B2B marketing, blending strategic vision with AI and data-led insights. With over two decades of experience, she has driven transformative marketing programs for global brands and reshaped how businesses engage complex buying teams.
A thought leader in AI-driven marketing, she actively contributes to B2B AI councils and industry forums. Passionate about innovation, R-ai is the world's first AI powered media planning & buying platform. A market-leading solution helping brands scale with precision.
A thought leader in AI-driven marketing, she actively contributes to B2B AI councils and industry forums. Passionate about innovation, R-ai is the world's first AI powered media planning & buying platform. A market-leading solution helping brands scale with precision.
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