Rebuilding brand trust for AI discovery | Unleashing Genius
Explore how AI is reshaping brand discovery and media buying. Learn what it takes to stay visible as large language models absorb more of the buyer journey, and why clean, well-governed data underpins every modern content and media strategy.
Oradores
Gabie Boko
Gabie Boko es directora de marketing de NetApp. Lleva más de 22 años en el sector tecnológico y ha liderado transformaciones en puestos sénior de marketing para empresas como Cognos, SAP, Sage y HPE. Su actividad se ha centrado en conectar el éxito del cliente a experiencias innovadoras en aplicaciones de software y servicios de nube, marketing digital y sitios web, casos de clientes, experiencias de productos y eventos. Nacida y criada en Alaska, Boko es una apasionada de la naturaleza, fotógrafa de vida salvaje y defensora de la protección de nuestros recursos naturales y comunidades rurales.
Izzie Rivers
CEO & Founder, Realm B2B
As CEO and Founder of R-ai Technologies and Realm B2B, Izzie Rivers is a recognized leader in B2B marketing, blending strategic vision with AI and data-led insights. With over two decades of experience, she has driven transformative marketing programs for global brands and reshaped how businesses engage complex buying teams.
A thought leader in AI-driven marketing, she actively contributes to B2B AI councils and industry forums. Passionate about innovation, R-ai is the world's first AI powered media planning & buying platform. A market-leading solution helping brands scale with precision.
A thought leader in AI-driven marketing, she actively contributes to B2B AI councils and industry forums. Passionate about innovation, R-ai is the world's first AI powered media planning & buying platform. A market-leading solution helping brands scale with precision.
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