Rebuilding brand trust for AI discovery | Unleashing Genius
Explore how AI is reshaping brand discovery and media buying. Learn what it takes to stay visible as large language models absorb more of the buyer journey, and why clean, well-governed data underpins every modern content and media strategy.
발표자
Gabie Boko
Gabie Boko는 NetApp의 최고 마케팅 책임자입니다. Boko는 22년이 넘는 기술 업계 경력을 보유하고 있으며 Cognos, SAP, Sage, HPE를 비롯한 다양한 기업에서 마케팅 임원으로 혁신을 이끌었습니다. 그녀의 경험은 고객 성공 사례를 소프트웨어 애플리케이션 및 클라우드 서비스, 디지털 마케팅 및 웹 사이트, 고객 스토리텔링, 제품 UX 및 이벤트의 혁신적인 경험과 연결하는 데 중점을 두고 있습니다. 알래스카에서 태어나고 자란 Boko는 열정적인 야외 활동가이자 야생 사진 작가이며 천연자원과 농촌 지역 사회 보호를 지지합니다.
Izzie Rivers
CEO & Founder, Realm B2B
As CEO and Founder of R-ai Technologies and Realm B2B, Izzie Rivers is a recognized leader in B2B marketing, blending strategic vision with AI and data-led insights. With over two decades of experience, she has driven transformative marketing programs for global brands and reshaped how businesses engage complex buying teams.
A thought leader in AI-driven marketing, she actively contributes to B2B AI councils and industry forums. Passionate about innovation, R-ai is the world's first AI powered media planning & buying platform. A market-leading solution helping brands scale with precision.
A thought leader in AI-driven marketing, she actively contributes to B2B AI councils and industry forums. Passionate about innovation, R-ai is the world's first AI powered media planning & buying platform. A market-leading solution helping brands scale with precision.
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