Unleashing Genius

Why data and judgment matter more than tools | Unleashing Genius

Name: Why data and judgment matter more than tools | Unleashing Genius
Uploaded: 2026-10-30
Description: See what research across 18 tech companies reveals about AI in marketing, from data and tech-stack decisions to the growing importance of human judgment.

今天

See what research across 18 tech companies reveals about AI in marketing, from data and tech-stack decisions to the growing importance of human judgment.

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演講者

Gabie Boko

Gabie Boko是 NetApp首席行銷長。她在科技產業工作超過22年，帶領Cognos、SAP、Sage和HPE等公司進行行銷轉型。她的經驗著重於將客戶與軟體應用程式、雲端服務、數位行銷、客戶故事、產品體驗，與創新行銷活動，全方位緊密整合。Gabie生於阿拉斯加州並在此長大，她是一位熱愛戶外活動的人，同時也是一位野生動物攝影師，更是一位保護自然資源和農村社區的提倡者。

Ed Callan

Chief Executive Officer, Callan Consulting

Ed Callan is CEO of Callan Consulting, an executive-level marketing consultancy serving technology companies since 2001. He brings 35+ years of technology marketing experience, including several VP roles.