The end of cloud’s beginning
To set the stage, let’s dive into two key points. First, cloud is no longer only for nimble startups—it’s gone mainstream. Adoption hit warp speed when the pandemic left companies scrambling to adapt. Five years’ worth of digital transformation was jammed into just eight weeks in 2020. 1McKinsey, The COVID-19 recovery will be digital: A plan for the first 90 days, May 14, 2020Now virtually every enterprise has applications and workloads in the cloud, whether departmental or companywide. And why not? There’s flexibility, scalability, and agility...oh my. We’ll get to the problems that cloud adoption has left in its wake shortly. That brings us to point number two. Data growth’s meteoric ascent isn’t slowing down, it’s accelerating. The total amount of data estimated to be generated by 2025 is a whopping 175 zettabytes.IDC, The Digitization of the World: From Edge to Core, 2018It’s almost inconceivable how much data we’re producing and consuming daily. The collision of these two points—mainstream cloud adoption and explosive data growth—brings us to what we like to call the end of cloud’s beginning. With 55% of data estimated to be stored in the cloud by 2025IDC, Global DataSphere 2021-2025 Forecast, March 2021 and most companies saying they already have multicloud environments (purposefully or accidentally), the novelty is gone. We’re faced with the realities of living in the cloud. People, companies, and entire industries depend on cloud-based applications, systems, and services—all of which rely on data. Getting cloud right is no longer an option.