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AI in the automotive industry: How AI is taking the wheel.

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Mike McNamara
Mike McNamara
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More than ever before, customers’ needs, behaviors, and expectations are changing the automotive industry. To stay at the forefront of automotive innovation, artificial intelligence is no longer optional— it’s a prerequisite for industry leaders. Large datasets now make it possible to gain critical insights into roadways, people, and processes to further advancements in autonomous vehicles, mobility as a service (MaaS), and connected vehicles. And with Industry 4.0, the analytical and predictive power of AI is now revolutionizing the factory floor.

Autonomous vehicles

Mountains of data collected from cars, trucks, and even cargo ships are rapidly transferring driving responsibilities from human to machine. This data, combined with trained AI software and computer vision, enables AVs to accurately see their environment and make safe, real-time decisions without human intervention. As autonomous driving projects progress, autonomous driving teams can soon expect to accumulate hundreds of petabytes to exabytes of data. But to make actionable insights possible, the teams need an efficient data pipeline that spans edge, core, and cloud.

Mobility as a service

MaaS represents a huge opportunity for business growth. In fact, by the first year of autonomous taxi availability the United States alone is expected to reach 108 billion miles of demand. Through pay-per-use services like robotaxis and autonomous deliveries, creative companies are inventing new ways to transport customers and consumer goods. NetApp® AI solutions for automotive connect vehicles in mobility fleets to data centers, so companies get access to real-time data about customers and their desired routes.

Connected vehicles and services

Vehicles are moving to Internet of Things (IoT) platforms, connecting to the internet for seamless integration of entertainment, navigation features, and service reminders. AI, combined with natural language processing, enables in-car personal assistants to understand and respond to human speech. Soon connected vehicles will interact with one another to alleviate driving difficulties and make smart cities even smarter. Sharing data globally to enable connected-car development is where NetApp shines.

Smart manufacturing

Through AI, Industry 4.0 has revolutionized manufacturing, from process and efficiency management to quality control, intelligent maintenance, and more. In the automotive industry, unplanned downtime, or any misstep in the quality-control process, can cost manufacturers millions – or even billions – of dollars. NetApp AI solutions for manufacturing integrate with your existing IT infrastructure, delivering the performance, mobility, protection, and scalability you need to stay ahead of the game and reap the benefits of operating a smart factory.

Buckle up. AI is ready to go. Are you?

Today’s automotive AI workflows must connect across the organization, link large volumes of data from multiple sources, and seamlessly extend to the cloud. To experience the full horsepower that AI has to offer, you need a data infrastructure that provides the required speed, data mobility, and instant access to data. The good news is that NetApp has the experience and know-how to get you there.

Learn more about NetApp AI solutions for automotive.

Mike McNamara

Mike McNamara

Mike McNamara는 NetApp의 제품 및 솔루션 마케팅 분야의 고위 경영진이며 25년이 넘는 데이터 관리 및 클라우드 스토리지 마케팅 경험을 보유하고 있습니다. 10년 전 NetApp에 입사하기에 앞서, McNamara는 Adaptec, Dell EMC, HPE에서 근무했습니다. McNamara는 자사 클라우드 스토리지 오퍼링 및 업계 최초의 클라우드 연결형 AI/ML 솔루션(NetApp), 유니파이드 스케일아웃 및 하이브리드 클라우드 스토리지 시스템 및 소프트웨어(NetApp), iSCSI 및 SAS 스토리지 시스템 및 소프트웨어(Adaptec), 파이버 채널 스토리지 시스템(EMC CLARiiON)의 출시를 이끈 핵심 팀 리더입니다.McNamara는 Fibre Channel Industry Association에서 마케팅 의장을 역임한 경력 외에도 Ethernet Technology Summit Conference Advisory Board와 Ethernet Alliance에서 회원으로 활동하고 있으며, 업계 저널의 고정 기고자로 활동하며 여러 행사에서 연설을 맡기도 했습니다. McNamara는 또한 FriesenPress에서 'Scale-Out Storage - The Next Frontier in Enterprise Data Management'라는 책을 출간했으며, Kapos가 선정한 눈 여겨 볼 상위 50대 B2B 제품 마케터에 이름을 올렸습니다.Mike McNamara의 모든 게시물 보기

다음 단계

AI in the automotive industry: How AI is taking the wheel.