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AI in the automotive industry: How AI is taking the wheel.

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Mike McNamara
Mike McNamara
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More than ever before, customers’ needs, behaviors, and expectations are changing the automotive industry. To stay at the forefront of automotive innovation, artificial intelligence is no longer optional— it’s a prerequisite for industry leaders. Large datasets now make it possible to gain critical insights into roadways, people, and processes to further advancements in autonomous vehicles, mobility as a service (MaaS), and connected vehicles. And with Industry 4.0, the analytical and predictive power of AI is now revolutionizing the factory floor.

Autonomous vehicles

Mountains of data collected from cars, trucks, and even cargo ships are rapidly transferring driving responsibilities from human to machine. This data, combined with trained AI software and computer vision, enables AVs to accurately see their environment and make safe, real-time decisions without human intervention. As autonomous driving projects progress, autonomous driving teams can soon expect to accumulate hundreds of petabytes to exabytes of data. But to make actionable insights possible, the teams need an efficient data pipeline that spans edge, core, and cloud.

Mobility as a service

MaaS represents a huge opportunity for business growth. In fact, by the first year of autonomous taxi availability the United States alone is expected to reach 108 billion miles of demand. Through pay-per-use services like robotaxis and autonomous deliveries, creative companies are inventing new ways to transport customers and consumer goods. NetApp® AI solutions for automotive connect vehicles in mobility fleets to data centers, so companies get access to real-time data about customers and their desired routes.

Connected vehicles and services

Vehicles are moving to Internet of Things (IoT) platforms, connecting to the internet for seamless integration of entertainment, navigation features, and service reminders. AI, combined with natural language processing, enables in-car personal assistants to understand and respond to human speech. Soon connected vehicles will interact with one another to alleviate driving difficulties and make smart cities even smarter. Sharing data globally to enable connected-car development is where NetApp shines.

Smart manufacturing

Through AI, Industry 4.0 has revolutionized manufacturing, from process and efficiency management to quality control, intelligent maintenance, and more. In the automotive industry, unplanned downtime, or any misstep in the quality-control process, can cost manufacturers millions – or even billions – of dollars. NetApp AI solutions for manufacturing integrate with your existing IT infrastructure, delivering the performance, mobility, protection, and scalability you need to stay ahead of the game and reap the benefits of operating a smart factory.

Buckle up. AI is ready to go. Are you?

Today’s automotive AI workflows must connect across the organization, link large volumes of data from multiple sources, and seamlessly extend to the cloud. To experience the full horsepower that AI has to offer, you need a data infrastructure that provides the required speed, data mobility, and instant access to data. The good news is that NetApp has the experience and know-how to get you there.

Learn more about NetApp AI solutions for automotive.

Mike McNamara

Mike McNamara

É líder sênior de marketing de produtos e soluções na NetApp, com mais de 25 anos de experiência em gerenciamento de dados e marketing de storage em nuvem. Antes de ingressar na NetApp há mais de dez anos, Mike trabalhou na Adaptec, Dell EMC e HPE. Mike foi um dos principais líderes da equipe que impulsionou o lançamento de uma oferta de armazenamento em nuvem de primeira empresa e a primeira solução de IA/ML conetada à nuvem (NetApp), sistema e software de armazenamento em nuvem híbrida (NetApp), iSCSI e SAS (Adaptec) e sistema de armazenamento de dados Fibre Channel (EMC CLARiiON).Além de seu papel anterior como presidente de marketing da Fibre Channel Industry Association, ele é membro do Conselho Consultivo da Conferência de Cúpula de tecnologia Ethernet, membro da Ethernet Alliance, colaborador regular de revistas da indústria e palestrante frequente de eventos. Mike também publicou um livro através da FriesenPress intitulado "Scale-out Storage - The Next Frontier in Enterprise Data Management" e foi listado como um dos 50 B2B melhores profissionais de marketing de produtos para assistir pela Kapos.Ver todas as publicações de Mike McNamara

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