(upbeat music) And one of the key things for us when we look at the competitive landscape in our market, is we provide so much more value to our customers in light of them achieving their outcomes. It's really amazing when we engage with some of our customers that with the stack of technology we have, our breadth of our portfolio, We're really able to align ourselves to their transformation and provide so much value. Customer experience is key in this. If we don't create a customer experience that is one that allows our customers to understand how they can accelerate their outcomes or that they feel comfortable in how that outcome is achieved, it really is one of the most important things for us. And to our competitors, while they may provide a great customer experience, they're not gonna be able to help the customers achieve their outcomes based on what they bring to the market. So it really is exciting for us.