Need to Simplify Your Hybrid Multicloud Experience? NetApp Keystone Delivers.
James Whitemore
77 조회Today’s business environment demands continuous IT transformation. Our customers are turning to NetApp to help them modernize traditional IT infrastructure, build private clouds and harness the power of public clouds. But along with this IT transformation, they expect simple and flexible cloud-like experiences whether they chose to build their own infrastructure or buy as a service—on premises or in the public cloud.
At NetApp, we see hybrid multicloud as the de facto operating model for every customer. The first thing that I would advise if you are looking to consume NetApp technology as a cloud service is: look to the public clouds. NetApp’s Cloud Data Services—natively integrated enterprise storage services in Microsoft Azure, Google Cloud, and AWS—give you the performance and availability to power even the most demanding apps.
Native Integration with Major Cloud Services
Of course, we understand that not every customer or application is moving to the public cloud. So, with NetApp Keystone we now offer two new ways to acquire and operate NetApp technology that reinvent the NetApp customer experience and deliver the innovation that our customers and partners need to thrive in a hybrid multicloud world.
What are the key things that we announced today with NetApp Keystone?
Subscription Services. With NetApp Keystone we now give customers the ability to consume NetApp systems and software on premises with cloud-like subscription models. You get NetApp solutions delivered as a service for a monthly fee, the ability to burst capacity when needed and the flexibility to grow into the public cloud when necessary. Simple, flexible, affordable. Exactly what our customers have been asking for. The NetApp Keystone subscription services are really as simple as 1, 2, 3.
Choose a performance tier (not a system).
Choose a storage service type—block, file, or object.
Choose who manages it—you or us.
All with a simple 1-year commitment. It doesn’t get much easier than that.
Ownership Experience. For customers who want to continue to own and operate NetApp technology in traditional purchasing models, we have radically simplified the experience. It is now easier to buy, optimize and grow our solutions with: streamlined configuration and quoting processes; cloud-like service guarantees for efficiency, performance and availability; AI-driven insights to optimize system health; and dynamic scaling of systems node-by-node or to the public cloud. This is a truly modern purchasing and ownership experience that will set us apart in the industry.
So, what does this new ownership experience mean for you?
Buy with confidence. Doing business with NetApp is easier than ever. We’ve dramatically streamlined our ordering and quoting process. Our unique combination of efficiency, performance and availability, backed by a guarantee, helps protect your storage investment.
Optimize with ease. Once you’re up and running, AI-driven insights help you optimize the health of your system while predicting capacity and performance bottlenecks. Use NetApp Active IQ® Monitoring to keep tabs on storage usage, data reduction ratios, node utilization and data availability—all from one easy-to-use dashboard. AI-powered Active IQ assessments trigger proactive parts delivery, predictive alerts, optimal storage setup and configuration recommendations. This gives you maximum performance and efficiency with lower costs and less downtime.
Scale your infrastructure and data services. NetApp’s unique scale-out architecture lets you dynamically grow your data center infrastructure. Or you can scale to the public cloud with our cloud-activated systems. The first 10TB of tiering is free! Use our intelligent Active IQ product recommender and flexible, budget-friendly upgrade credits to invest in anything from small upgrades to a whole new infrastructure strategy or public cloud migration.
Our new offerings, combined with our existing portfolio of Cloud Data Services delivers on a simple promise to our customers:
Whatever your preferences, NetApp Keystone connects your hybrid cloud environment in a common experience—so you can operate like a cloud everywhere.
My parting question to you is: What is your biggest concern in moving to the cloud or cloud-like experience? Let us know here.
To learn more about NetApp’s flexible data consumption models and new ownership experience, watch the 1-minute video below or visit our website for more details and content.
James Whitemore
James Whitemore는 NetApp의 최고 마케팅 책임자입니다. 회사의 글로벌 마케팅 전략을 발전시키고 시장 인지도를 강화하여 빠른 성장을 주도하는 일을 담당합니다. 클라우드 컴퓨팅, 네트워킹 및 스토리지 업계의 베테랑으로서 글로벌 영업, 제품 관리 및 마케팅 전략을 성공적으로 이끌고 시행한 25년 이상의 경력을 보유하고 있습니다. 2016년 초에 SolidFire 인수를 통해 NetApp에 합류한 이후 팀의 핵심 일원으로서 NetApp의 마케팅 전략을 개발하고 운영하여 NetApp의 지위를 스토리지에서 데이터 및 클라우드로 조정하는 데 핵심적인 역할을 했습니다. 이전에는 NetApp의 현장 및 수요 마케팅 부사장으로 현대적인 수요 엔진과 관리형 현장 및 파트너 마케팅, 수요 센터, 글로벌 캠페인, 이벤트 마케팅, 디지털 마케팅, 소셜, 영향력 및 커뮤니티 마케팅을 이끌었습니다. SolidFire의 CMO로서 전 세계의 클라우드 사용을 발전시킨다는 미션을 이끌었으며 모든 기업, 제품 및 현장 마케팅 업무를 담당했습니다. SolidFire에 입사하기 전에는 클라우드 중심 스타트업 회사에서 영업 및 마케팅 업무를 담당하면서 유럽, 아시아 및 미국의 SAVVIS, Sun Microsystems, IBM, StorageTek, Standard Telephones and Cables에서 다양한 영업 및 마케팅 직책을 맡았습니다. 영국 노섬브리아대학교에서 경영학 학사 학위를 받았습니다.James Whitemore의 모든 게시물 보기