任何收看过备受欢迎的 Netflix 系列纪录片《疾速争胜》的人都对 F1 赛车场和为荣誉而战的各支车队产生了前所未有的了解。NetApp 首席信息官 Bill Miller 最近与阿斯顿·马丁高知特 F1 车队 (AMCF1) 的首席信息官 Bill Peters 进行了会面,后者进一步揭开了幕后之谜,透露了数据在 F1 比赛中的重要性,以及该车队与 NetApp 的合作如何帮助其提升表现并赢得冠军。
尽管 2021 年标志着阿斯顿·马丁在众盼所归中重回 F1 排位,但 Bill Peters 20 多年来一直领导着 IT 部门支持 F1 和赛车队,包括 McLaren、Lotus、Caterham 和 BWT Racing Point。加入 AMCF1 后,他说:“这一最新篇章对我来说简直就是锦上添花 — 我一直是阿斯顿·马丁的粉丝。”
如果说 F1 团队生成了大量数据,那就太轻描淡写了。仅仅在一场周末赛中,您实际上就拥有了一个从赛道延伸到工厂的虚拟维修区防护墙。首先,比赛工程师会就他们正在执行的计划、状况和跟踪决策与赛车手不断进行沟通。控制工程师和性能工程师可以监控有关汽车以及汽车性能和赛车手表现的重要统计信息,以便赛车手可以进行实时调整。
Bill Peters 知道如何赢得世界冠军。他认为,凭借 AMCF1 的人员、热情、资源和由 NetApp 支持的数据战略,他们可以与大型车队展开竞争,击败这些对手,并帮助他赢得至少一场比赛。
有关 Bill Peters 的完整访谈,请观看 CIO Central 播客。
https://youtu.be/rmVIFKwkHeo
James Whitemore
James Whitemore is the Chief Marketing Officer at NetApp. He is responsible for advancing the company’s global marketing strategy and strengthening market recognition to accelerate growth.As a veteran of the cloud computing, networking and storage industry, James has more than 25 years of experience leading and implementing successful global sales, product management and marketing strategies. A key part of the team since joining NetApp via the SolidFire acquisition in early 2016, James has been central to the development and execution of our Marketing strategy to reposition NetApp from storage to data and the cloud.In his previous role as VP of Field Demand Marketing at NetApp, James built and led a modern demand engine as well as managed Field and Partner Marketing, Demand Centers, Global Campaigns, Event Marketing, Digital Marketing, Social, Influence and Community Marketing.As CMO at SolidFire, James led the mission to advance the way the world uses cloud and was responsible for all corporate, product, and field marketing functions. Prior to SolidFire, James has led sales and marketing functions in cloud orientated start-up companies holding a variety of sales and marketing positions in Europe, Asia and the U.S. with SAVVIS, Sun Microsystems, IBM, StorageTek and Standard Telephones and Cables.James holds a bachelor’s degree in business administration and management from Northumbria University in the UK.查看 James Whitemore 的所有文章