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NetApp Appoints James Whitemore as SVP and Chief Marketing Officer

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Cloud veteran promoted to CMO after successful interim leadership


NetApp (NASDAQ: NTAP), the data authority for hybrid cloud, today announced the appointment of James Whitemore as senior vice president and chief marketing officer (CMO) at NetApp, reporting to CEO George Kurian.

Whitemore has been a key team member of the marketing organization since 2016 and served as interim CMO since July of 2019. His focus on increasing digital engagement will advance NetApp’s global marketing strategy to reach new customers and new buyers and strengthen market recognition to accelerate growth.

“James has held the role of CMO across several organizations and understands where the market is going given his experience building cloud businesses,” said Kurian. “He brings a strong balance of sales and marketing experience which is invaluable as the lines blur between the traditional sales motions and digital marketing. I’m excited to have him as part of the team as we continue to drive market leadership in cloud data services.”

“I’m proud to work with NetApp; we’re laser focused on helping our customers use data to drive their digital transformations and data is also the lifeblood of our own teams,” said Whitemore. “We have some of the best talent and we put data at the core of what we do to drive alignment across the organization, bringing real solutions to real problems and driving new revenue streams.”

About James Whitemore
Whitemore, a veteran of the cloud computing, networking and storage industry has more than 25 years of experience leading and implementing successful global sales, product management and marketing strategies. Whitemore joined NetApp via the SolidFire acquisition in early 2016 and has been central to the development and execution of the marketing strategy to reposition NetApp from storage to data and the cloud.

Previously as VP of field and demand marketing at NetApp, James built and led a modern demand engine as well as managed field and partner marketing, demand centers, global campaigns, event marketing, digital marketing, social, influence and community marketing. James holds a bachelor’s degree in business administration and management from Northumbria University in the UK.

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About NetApp
NetApp is the data authority for hybrid cloud. We provide a full range of hybrid cloud data services that simplify management of applications and data across cloud and on-premises environments to accelerate digital transformation. Together with our partners, we empower global organizations to unleash the full potential of their data to expand customer touchpoints, foster greater innovation, and optimize their operations. For more information, visit #DataDriven

Press Contact:
Siobhan Dye
1 408 419 5602

NETAPP, the NETAPP logo, and the marks listed at are trademarks of NetApp, Inc. Other company and product names may be trademarks of their respective owners.

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