Citrus Consulting Serves Lands Down Under
In the ever-changing data management landscape, Citrus Consulting Group has emerged as a beacon of transformation. Operating in New Zealand, Australia, and the Pacific Islands, Citrus offers comprehensive data management solutions to businesses across industries. Ultimately, their focus on building an intelligent data infrastructure lies at the heart of their ongoing success.
Key Citrus Stats
since Citrus Consulting was founded in 2015.
of Citrus’ business involves hosting services.
of IT experience between Citrus’ two directors.
Citrus Consulting Group
The win
In New Zealand, there are myriad resellers in the data management space and many companies that provide data hosting services. However, very few provide both solutions under one umbrella. That is the precise niche Citrus Consulting Group occupies, with NetApp’s approach to intelligent data infrastructure at the core of its technology.
“What I find really exciting is the pre-sales side of work, where we're talking to people about the technologies that we can improve their businesses with. And the core of our technology is NetApp.”
Adrian Hall, Founder and Co-director, Citrus Consulting
The company
Adrian Hall, founder, and co-director at Citrus Consulting, has worked in the IT industry for 40 years and enjoys a 23-year relationship with NetApp. He previously worked for various resellers before starting Citrus Consulting in 2015.
Citrus began selling NetApp products as a partner but soon became a customer. With a mission to provide adaptive technologies and solutions that enhance customer business objectives, Citrus offers ongoing support and a flexible roadmap for the cloud. It provides clients with best-of-breed technology specifically chosen for its broad integration capabilities to help those clients along their journey to intelligent data infrastructure.
“If we didn't have NetApp, we couldn't do this in the way we do it. We would have silos of data everywhere.”
Adrian Hall, Founder and Co-director, Citrus Consulting
The business challenge
Like many organizations, Citrus Consulting Group faced the harsh realities of an uncertain economic climate. Businesses were hesitant to allocate additional funds for data management improvements, creating a challenging environment for growth. Citrus was determined to overcome these obstacles and find a way to deliver exceptional value to their clients.
Another pain point for customers revolved around whether or not to store their data in the cloud.
Citrus has attacked these two main challenges by strategically catering to both sides of the data management equation. The company continues to sell products and improve services while also providing hosting services at a lower price.
“As far as the challenges around the economy go, we’ve managed to cover both sides,” says Hall. “And we’ve noticed in the last year that we’ve got more hosting. Now we’re probably 60% hosting, up from 40% two years ago.”
“We chose NetApp because it does what it says on the box. With NetApp, Citrus Consulting can support more and more customers.”
Adrian Hall, Founder and Co-director, Citrus Consulting
The solution
With a deep understanding of the industry and a commitment to excellence, Citrus Consulting sought a strategic partnership capable of propelling its business. That's when it turned to NetApp, a global leader in data management solutions. By joining forces with NetApp, Citrus gained access to cutting-edge technology and expertise that would ultimately revolutionize its approach to data management.
NetApp's approach to intelligent data infrastructure became the cornerstone of the Citrus technology stack, enabling it to offer comprehensive solutions to address its clients' diverse needs.
In addition, Hall explains, Citrus works with customers in various ways to connect their data storage needs with their financial situation. For example, if a client’s cloud strategy is still a few years from projected implementation, Citrus will lease the needed technology in the interim.
“Most of the challenge our customers face is choosing to go to the cloud or not,” Hall says. “Having NetApp in our infrastructure and theirs gives them the choice of both. We can migrate between the two. That gives them the chance to decide whether they want to go to the public cloud, stay on-premises, or whether they want to come onto ours.”
NetApp BlueXP plays a key role, providing seamless data management across multiple environments. Data Infrastructure Insights, meanwhile, is an invaluable tool for staging cloud migrations for Citrus customers. It enables the teams to view the exact capacities of any system and seamlessly migrate data properly in and out of the three major public clouds.
What’s Next
Today, Citrus Consulting Group stands as a testament to the power of strategic partnerships and the transformative impact of intelligent data infrastructure. Their journey to success showcases the immense possibilities that arise when businesses embrace innovation and forge strong collaborations. With intelligent data infrastructure at the core of its operations, Citrus continues redefining the path to success in data management.
Going forward, Citrus Consulting’s strategy will continue to feature NetApp at the core of everything related to data technology.
Hall frequently tells the story of a customer who came on board with 115 terabytes of data, which Citrus copied and moved onto NetApp infrastructure. The software then deduplicated and compressed the data to only 75 terabytes. Upon receiving the invoice, the client called, worrying that a massive chunk of data was missing.
“It was all still there,” says Hall, but the storage costs were much lower. “That’s the best kind of bill shock!”
For this reason and many others, the partnership between Citrus Consulting and NetApp appears long and fruitful.
Embrace the cloud
Citrus Consulting Group utilizes NetApp’s approach to intelligent data infrastructure to inject resiliency and security into data computing and storage.
The intelligent data infrastructure company
Manage any data, for any application, anywhere it’s needed – optimized, secured, and protected by intelligence.
