laughs[Music]so we know in the industry that 90 of our competitors are expected to compete on the foundation and basis of customer experience right beyond that why is customer experience so important so critical for the business so we need to ensure that we're focusing on the right things from a customer experience action perspective that we're continuously improving the customer experience and we're really addressing our customers challenges and their business outcomes to ensure that as we're kind of moving through this transition together through the technology industry through continued Innovation that we have the customers as top of mind and they're the top priority for us in the business