With data at the heart of decision making in every organisation, it's vital to have a clear understanding of the constantly evolving data infrastructure. Doing so enables organizations to optimise IT and broader business operations take advantage of emerging technologies such as AI and advanced analytics, defend against security threats and manage compliance requirements and of course, manage costs more effectively. However, our research shows that managing data effectively is often far easier said than done. 63% of respondents to a recent survey said that they regularly encounter issues with data visibility across the organisation. These issues hamper an organisation's ability to get the most out of new technologies. It can also introduce risks from security and compliance point of view and ultimately can drive up costs. When we think about the issues driving this, it's typically a combination of multiple factors. For example, exponential data growth. Data growth is accelerating at almost all organizations, especially around unstructured data. Now there's not only more data, but more data types and data in more places. As an organization's digital initiatives expand, so does its digital footprint, and data is now spread across a growing range of on and off premises locations in the core data center, in the cloud and at the edge, and overall infrastructure complexity is also a factor, with 6 in 10 survey respondents reporting that their IT environment had become more complex in the last two years, with 1 in 5 saying that this complexity increase had been substantial. And again, this complexity is hampering visibility and slowing down the rollout of new digital initiatives. These challenges are often rooted in the data infrastructure itself. In the typical enterprise, data is scattered across numerous disparate storage silos, often from multiple providers, and using a range of technologies and access protocols. In such environments, gaining a true understanding of the overall environment and identifying the root causes of performance issues and other challenges can be extremely difficult. One major issue is a lack of tools that can offer a holistic view into the overall data environment. Instead, IT teams have to rely on either a collection of homegrown tools or stitch together a global view from multiple tools that each focus on a different part of the environment. Both of these are suboptimal solutions. By contrast, NetApp Data Infrastructure Insights offers a comprehensive monitoring and observability solution to meet these challenges and provide a strategic view into the entire data environment to simplify and unify the data Infrastructure. Key capabilities of Data Infrastructure insights includes end to end unified observability, deep integration with NetApp data storage solutions, as well as with third party storage platforms, offers centralized visibility across an entire data infrastructure. Crucially, this support extends to public cloud environments as well as on premises solutions. Additionally, powerful real time dynamic visualizations provide views of infrastructure, topology, availability, and utilization that enable informed decision making around resource allocation, scaling, and cost efficiency. This allows it teams to quickly identify underutilized storage and misallocated resources to optimize the environment. Correlation analysis identifies the relationship between metrics and events to reduce mean time to resolution and enhance IT teams ability to quickly troubleshoot find root cause problems and optimize performance and alerting. An anomaly detection utilizes machine learning algorithms to baseline normal activity and alert it when unusual behavior has been detected. In summary, build versus buy has always involved trade offs for IT teams when it comes to storage, data monitoring, and observability. With NetApp Data Infrastructure Insights, those teams now have a compelling alternative that supports the entire data environment. And it's both deployable out of the box, but also highly customizable. And such an approach will always be more valuable than a piecemeal solution. To learn more, visit NetApp Memory Accelerated Data and request a personalized demo of data infrastructure insights to see how your organization can benefit.