Designed for Growth. Built for the Future.

Every wave of disruption creates new opportunities for growth, and strong ecosystems are what turn those opportunities into outcomes. NetApp Distribution Partners serve as more than a route to market; they are ecosystem orchestrators that enable partners, expand opportunities, and help customers realize value faster.

As we enter FY27, we're excited to build on the success of our Distribution ecosystem with enhancements to the NetApp Distribution Partner Program. Rooted in the partner sphere principles of simplicity, transformation, differentiation, and acceleration, the program is designed to help distributors strengthen capabilities, simplify engagement, and accelerate success across the NetApp portfolio.

Strengthening expertise for riding the wave of growth

Today, customers are looking for trusted advisors who can confidently guide conversations around AI, cyber resilience, and hybrid cloud transformation to deliver business outcomes. Distributors play a unique role in scaling that expertise across the partner ecosystem. To support this role, the FY27 Program streamlines training requirements and enables distributors to lead with stronger differentiation and deliver greater value to partners.

Making it easier to grow with NetApp

Growth thrives on simplicity. As Distributors scale across regions and business models, the FY27 Program provides a more streamlined and consistent experience, making it easier to manage requirements, track performance, and capitalize on strategic opportunities.

Enhanced support for NetApp Distribution Partners, coupled with more frequent performance assessments, provides greater visibility and faster paths to advancement. Our goal is to enable Distributors to focus on what matters most: Empowering Partners, accelerating growth, and delivering stronger customer outcomes.

Recognizing performance and rewarding growth

Looking ahead, we're aligning our incentives and benefits to support the strategic priorities shaping our future, including new customer acquisition, stronger partner engagement, and emerging technology solutions. Our approach is designed to recognize commitment, reward performance, and help distributors invest in the initiatives that create lasting value for customers, partners, and the broader NetApp ecosystem.

Growing stronger together

FY27 marks the start of another exciting chapter for our Distribution community. We are grateful for the partnership and commitment of our Distributors and the impact they make across the NetApp ecosystem every day. The opportunities ahead are significant, and we're committed to helping our Distributors capture them. Together, we'll drive innovation, create greater customer value, and shape what's next. To help you get started, explore the latest resources in Partner Hub.