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Guidelines for using NetApp trademarks

These guidelines are for NetApp licensees, authorized resellers, developers, customers, and other parties wishing to use NetApp’s trademarks, service marks or images in promotional, advertising, instructional, or reference materials, or on their websites, products, labels, or packaging. Use of NetApp’s trademarks for commercial purposes without the prior written consent of NetApp may constitute trademark infringement and unfair competition in violation of federal and state laws. Use of NetApp trademarks may be prohibited, unless expressly authorized.

If you are a licensee of a NetApp trademark or logo and have been provided with special trademark usage guidelines with your license agreement, please follow those guidelines. If your license agreement does not provide usage guidelines, then follow these guidelines. If you are a NetApp Authorized Reseller, you may be subject to additional restrictions.

Our trademarks are valuable assets. In following these guidelines, you help us protect our valuable trademark rights and strengthen our corporate and brand identities. By using a NetApp trademark, in whole or in part, you acknowledge that NetApp is the sole owner of the trademark,  you will not challenge NetApp’s use of, registration of, or application to register such trademark, alone or in combination with other words, anywhere in the world, and you will not take any action that would harm, infringe, or dilute any NetApp trademark. The goodwill derived from using any part of a NetApp trademark exclusively inures to the benefit of and belongs to NetApp. Except for the limited right to use as expressly permitted under these Guidelines, no other rights of any kind are granted hereunder, by implication or otherwise. If you have any questions regarding these guidelines, please talk to your NetApp representative or submit your query to

Authorized use of NetApp trademarks

Advertising, promotional, and sales materials:

Only NetApp and its authorized resellers and licensees may use the NetApp trademarks in advertising, promotional, and sales materials. Such authorized parties may use the NetApp trademarks only as specified in their agreement with NetApp and any associated Guidelines and such use must always be in conjunction with the appropriate terms that define the relationship authorized by their contract with NetApp. These authorized parties include Authorized Resellers, Authorized Professional Service Partners, Star Partners, and Alliance Partners.   

Referential use:

Those using NetApp’s word marks in a referential phrasein or on publications (print or digital), packaging, or promotional/advertising materials must comply with the following requirements:

  1. The NetApp word mark cannot be part of a product or service name, company name, or domain name.
  2. Your company name and logo must be more prominent than the referential use of the NetApp trademark
  3. The reference to NetApp must not create the false impression that NetApp endorses, sponsors, or approves of your products or services, or that a connection exists between you or your company and NetApp.
  4. The use must not show NetApp or its technology, products, services, or solutions in a false or derogatory light.
  5. The use must not infringe or dilute the NetApp trademark.
  6. You must include notice acknowledging NetApp’s ownership of its trademark as follows: “[Mark] is a trademark of NetApp, Inc.”
  7. For referential use in publications, you must include a disclaimer of sponsorship, endorsement, or affiliation by NetApp as follows: “[Title] is an independent publication and has not been authorized, sponsored, or otherwise approved by NetApp, Inc.”  
  8. Note that permissible referential use does not extend to use of the NetApp Arch logo.

Web sites:

Websites that serve only as noncommercial electronic informational forums concerning NetApp products, services, solutions, or technology may use the appropriate NetApp word mark, provided such use complies with the guidelines set forth in Section 2 above.  

Unauthorized use of NetApp trademarks

Company, product, or service name:

You may not use or register, in whole or in part, any NetApp trademark, service mark, logo, icon, or alteration thereof, as or as part of a company name, product name, service name, or trade name.  

NetApp arch logo:

You may not use the NetApp Arch logo or any other NetApp-owned logo or icon on or in connection with websites, products, services, packaging, manuals, promotional/advertising materials, or for any other purpose except pursuant to an express written trademark license from NetApp, such as a reseller agreement. 

Variations, takeoffs or abbreviations:

You may not use a variation, phonetic equivalent, foreign language equivalent, takeoff, or abbreviation of a NetApp trademark for any purpose. The mark must not be used in plural or possessive form or as a verb. For example, the following are not acceptable:  

Disparaging manner:

You may not use a NetApp trademark, service mark, logo, or icon in a disparaging manner. 

Endorsement or sponsorship:

You may not use a NetApp trademark, service mark, logo, or icon in a manner that would imply NetApp’s affiliation with or endorsement, sponsorship, or approval of a third-party product or service. 

Merchandise items:

You may not manufacture, sell or give away merchandise items, such as T-shirts and mugs, bearing any NetApp trademark, including symbols, logos, or icons, except pursuant to an express written trademark license from NetApp. 

Slogans and taglines:

You may not use a NetApp slogan or tagline or use any slogan or tagline that is a “play on” a NetApp slogan or tagline. 

Domain names:

You may not use a NetApp trademark or a version of a NetApp trademark as a second level domain name. For example, the following are not acceptable:

Rules for proper use of trademarks

  1. Trademarks are adjectives used to modify nouns; the noun is the generic name of a product or service. Example:  SolidFire® Cloud Storage
  2. Trademarks may not be used in the plural or possessive form or as a verb. 

  3. An appropriate generic term must appear after the trademark the first time it appears in a printed piece, and as often as is reasonable after that. For example, appropriate generic terms include “solution,” “product,” and “hardware” or “software,” as applicable. 

  4. Always spell and capitalize the NetApp trademarks exactly as they are shown in the NetApp Trademark List. Do not shorten or abbreviate NetApp product names. Do not make up names that contain NetApp trademarks. 

  5. Never alter, rotate, embellish or attempt to recreate the NetApp trademarks. Do not modify the design or color of the NetApp trademarks by stylizing, warping, or modifying their color or shape. If you are unable to use the correct color due to technical limitations, use black and white. 

Proper trademark notice and attribution

  1. Use the appropriate trademark symbol with at least the first and most prominent uses of the NetApp trademark in or on a publication, advertisement, brochure, web page, or other material:
    ® Registered (in the United States)
    Not Registered (in the United States)

  2. Refer to the NetApp Trademark List for the correct trademark symbol to use with each NetApp trademark. The trademark symbol should appear on the right “shoulder” of the trademark.
    NetApp Keystone®

  3. Include notice of NetApp’s ownership of its trademarks. For example:
    NetApp®, NetApp Keystone® , and ONTAP® are trademarks of NetApp, Inc. and are registered in the United States and/or other jurisdictions.

Depictions of NetApp products

Sponsorship or endorsement

You are not authorized to use NetApp trademarks, service marks, logos, icons, or images of NetApp products in marketing, promotional, or advertising materials as such use may create the perception that NetApp sponsors or endorses the product, service, or promotion. 


In most countries, copyright is a legal right that protects original works of authorship. 

NetApp products and services (including but not limited to software downloads), publications and documentation (including but not limited to data sheets and manuals), images, websites and webpages, and other original creations are valuable assets owned by NetApp and protected by copyright law.  NetApp protects these assets while encouraging the dissemination of product literature and related information in order to reach the widest market for NetApp products and solutions. You may copy, modify, distribute, display, license, or sell the content only if you are granted explicit approval by NetApp. Notwithstanding our approval of such requests, NetApp still owns all rights to the copyrighted material including any translations of such material.

If you use NetApp copyrighted material solely for your personal use, you do not need NetApp’s written permission to use such material.

In some instances, NetApp may use content owned by a third party for which it has a license or permission to use.  NetApp cannot grant you permission for content that is owned by third parties.

For information with respect to NetApp copyrights or to request permission to use copyrighted materials, please submit your request in writing to

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