Many people consider themselves savvy at using Facebook or WhatsApp, but how many are truly skilled at using a platform like LinkedIn with the express purpose of supporting business growth?
Since I started using LinkedIn to grow my professional network, several people have told me they “tried it, but didn’t have any luck.” Whether you’re nurturing prospects online or in person, the sales funnel is a process that takes time, and you need to leverage the right tools. There’s one item in the toolbox that doesn’t change, though—you.
In the first blog post, we talked about how social selling is about developing meaningful relationships with potential customers using social media. In this second post on social selling, my goal is to get people started on their own minimum viable product on social media. In this case, the product is your LinkedIn profile.
Chris Lamborn joined NetApp in November 2015 & is currently Head of WW Partner GTM and Programs. He is responsible for the development and implementation of the company’s Global Channel go-to-market strategy and the supporting programs and investments. NetApp’s Channel Partner eco-system forms the foundation of the business, supporting and contributing over 75% of the company’s revenue. Chris is a respected leader with extensive experience working with global partners and proven success in partnering to deliver incremental revenue and profitability. His detailed understanding of the multiple Partner business practices and experience of working with operations, marketing, finance across the world ensures predictable, relevant and profitable business partnerships. Prior to NetApp, Chris held distribution leadership positions at Brocade, Avaya and Nortel and holds a Bachelor’s degree in Mechanical Engineering from Kingston University in the UK and he moved to permanently to California in 2016.