During the movie awards season, awards like the Oscars recognize the best of the best in the movie industry, and we wanted to do the same for our amazing partners around the world.
We launched the NetApp Partner Marketing Category Awards this year to recognize the superstar work our partners have done to market how they work with NetApp to accelerate our customers’ digital transformation.
Digital transformation is what helps our customers stand out from the competition. Marketing helps drive that transformation by showing customers opportunities they didn’t know were possible. In today’s fast-paced environment, marketers need to stay agile to keep up. Our partners help make that happen.
Tricia Jennett is the senior director of Global Partner Marketing for NetApp. In this role, she is responsible for empowering, enabling and investing in partners and distributors to grow their business profitably with NetApp’s full portfolio of cloud data services and storage solutions. She leads a team of channel marketing professionals who consult, develop and drive joint go-to-market plans with strategic partners to increase their customer life-cycle and acquire new accounts. Tricia's experience in technology marketing spans 20 years, and includes roles in partner & alliance marketing, marketing communications and product development. Tricia’s passion is working with the channel community, understanding technology trends and customers, and translating the information into programs that affect channel growth for the business. Tricia holds a Bachelor of Science degree in marketing and international business from San Francisco State University.