Coming in at $8,662 per minute, downtime from ransomware quickly adds up. To be exact, that’s $112 million over 9 days (the average downtime for a company that has been hit by a ransomware attack). At that rate, it’s no wonder that most companies put the main focus of their ransomware strategy on recovery. It just makes sense: The faster you recover, the smaller your financial losses are from downtime. But is recovery really enough?
Don’t get me wrong. Having the capability to recover quickly after an attack is a critical part of any ransomware strategy. But what if you took a more proactive approach to protection against ransomware and focused on preventing it instead of picking up the pieces after the fact? What if recovery becomes your “when all else fails” response to an attack?
When you really think about it, it’s not such a wild idea. If you can prevent ransomware to begin with, you can avoid the high costs of a successful attack. Think of it like a car. Airbags deploy after an accident to minimize injury to passengers. It doesn’t mean that you won’t get hurt, but your injuries will probably be less severe and require a shorter recovery time. Airbags are kind of a last-ditch effort to save passengers (much like recovery is a last-ditch effort to save your data).
For car manufacturers, airbags are a critical safety feature. But more important are the built-in safety features that are intended to help prevent an accident in the first place. Antilock brakes, traction control, stability control, forward collision warning, blind-spot warning—all are continuously engaged to keep the passengers safe by preventing an accident. The airbags deploy only when the other safety features fail.
You can take the same approach with your data, starting with protecting your primary storage to prevent a ransomware attack and to avoid having to activate your recovery solution.
If you’re ready to start protecting your data from the inside out, here’s what you need to do to get started:
Today, NetApp is the only storage vendor who can provide end-to-end protection against ransomware. Built-in data protection and security features (and AI-based monitoring capabilities) enable you to prevent ransomware from attacking your primary storage. By taking a proactive instead of a reactive approach to ransomware protection, you reduce risk to your data and avoid the high cost of downtime and recovery.
To learn more about how to combat ransomware with primary storage from NetApp, download this Evaluator Group Technical Insight Report. And check out the NetApp® cyber-resilience and ransomware protection solutions to see how a data-centric approach to security can help you detect, prevent, and recover if ransomware strikes your business.
Jason is a business and marketing professional with over 20 years of product marketing, product management, and corporate finance experience. Since joining NetApp in 2008 he has been focused on SAN and NAS storage, backup and disaster recovery solutions, and cloud data services. When not in the office, you can find him cycling, cooking, enjoying time with family, and volunteering at his church and in the community.
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