At NetApp, we are literally investing in your success, with a range of elements that even include market development funds (MDF). Sure, sure, but meh. Doesn’t everyone do that?
Maybe other companies do, but not like NetApp does. NetApp’s success depends on your success, so we built a free program, the Fueled by NetApp program, to help you achieve the business outcomes that you want. And let’s be honest, the outcome that you want is to make money from NetApp® technology.
And here’s the trick: If we can help you be more successful more quickly, then you buy more from us sooner. Some people call it a win-win, or as the Technology Services Industry Association (TSIA) calls it, B4B. At NetApp, we call it smart business. The concept is similar to what Apple does with the Genius Bar: promoting your success with the technology.
Fueled by NetApp provides business consulting for partners and service providers like you. Through product management and product marketing experts, you get insights and best practices on how to maximize your return on investment in NetApp technology. You get a full go-to-market program, with guidance elements that range from product or portfolio strategy to individual service development.
By the way, it would be myopic if we delivered this program for storage only, so we have made it portfolio-wide. After all, storage is just one piece of the solution pie, and by being successful in selling the whole solution pie, you sell the full portfolio of services.
With Fueled by NetApp, you get a service in a box, like Hello Fresh delivers a meal in a box (measured ingredients, instructions, and even pictures for plating the meal). We provide all the ingredients that you need to build a service, including use-case definition, packaging, pricing, margin analysis, messaging, sales training, and ongoing support and business reviews. To bring the best practices to you, we apply our own expertise in service provider product management and product marketing and the collective experience (successes and failures) of partners and service providers around the world. So, what are some of the outcomes that we have helped our partners and service providers deliver? Don’t wait, act now. We really can help you make more money sooner through the Fueled by NetApp program. Email us today at FBNA@netapp.com.
Mara McMahon is the Head of Partner and Service Provider Go-to-Market at NetApp delivered through the Fueled by NetApp program. She is a service provider expert in GTM activities with a maniacal focus on maximizing return on investment from infrastructure assets. Mara serves as a business consultant to partners and service providers across the globe through the Fueled by NetApp program which is a free service designed to ensure the desired business outcomes resulting from NetApp technology purchase are achieved. Mara has been working at NetApp (formerly SolidFire) for over five years and prior to SolidFire/NetApp, spent a number of years in product marketing and product management at a variety of service providers around the world including Cable & Wireless, SAVVIS, Verizon and Tata Communications. She has over 20 years’ experience working in executive, Product Management and Product Marketing roles. Mara has a BS from Wittenberg University and an MBA in marketing from The Kogod School of Business, American University. Mara looks forward to working with you in maximizing your ROI.
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