At NetApp, we call it “Partner Hub”; other companies call it a “Partner Portal.” Regardless of the name, the purpose is the same. We aim to bring NetApp and our partners together in a unified place to acquire marketing, sales, and technical content with one goal in mind: to successfully market, sell, and close opportunities and effectively support customers after the sale.
The NetApp® Partner Hub is a starting point for finding all the onboarding, enablement materials, tools, and resources that partners need to be successful with NetApp. This enhanced, persona-based partner platform makes it easy for partners to find the content they need based on role—marketing, sales, or technical. Partners are served a view and content based on their persona and geographical location.
Given its critical role, we continually ask partners for feedback on how the Partner Hub is performing, using online feedback options and our annual Partner Experience Survey. At NetApp we believe that engaging in a continuous conversation with partners is key. We ask for feedback. Our partners answer. And then we take action to improve. We share this ongoing feedback and set of improvements through our “We Asked. You Answered. We Acted.” page on Partner Hub.
On this note, regarding Partner Hub, what have we done for partners lately? Let’s focus on two main areas: navigation and landing pages.
Improved navigation. You can never have too much good navigation or too many intuitive user interfaces. Partners will find that:
In her role as Sr. Marketing Communication Manager at NetApp, Christine is known as a highly motivated and strong communicator with a proven ability to manage and execute global awareness and demand generation campaigns. Her eighteen+ years of marketing experience at both NetApp and Cisco has seen her develop and implement strategic and high impact global marketing programs that deliver impactful results. Christine is enthusiastic about exploring and piloting new ideas for integrated campaigns that can be managed and measured through to execution in coordination with internal, channel, and external teams. When Christine is not coming up with the next great marketing initiative, she loves to travel, spend time with her family, and cheer for the Warriors & Cowboys.
Brush up on the latest trends and developments in cloud, on premises, and everywhere in between. This is where it all gets real, with a cherry on top.
Explore a wide range of open forums where you can post questions, share answers and just generally get smart on all the NetApp technologies that matter most to you.