The world of the technical professional is complex. The demands on technology in today’s business are greater than ever, the landscape is more complex, the options are seemingly endless, and the trends are moving at a breakneck pace. How do we keep up and ensure that we’re making the most of the technology we have invested in and the opportunities it presents?
There are many ways to gather information: self-study, classes, talking to peers, the technical press, blog posts, podcasts, and lots more. All are valid and useful. But perhaps the most valuable tool I’ve found in my career is the technical conference. Whether it’s a small local gathering or a large vendor event, technical conferences are a very effective way of gaining insight into the technology industry and learning how to take advantage of what is available to us.
Conferences bundle strategic presentations and education with the chance to meet our peers and build relationships with technology vendors—all in one place, in a short amount of time.
In my opinion, the tech conference is invaluable. But not everyone shares my view. 2020 promises to be another busy year for tech conferences, kicking off with our own local NetApp INSIGHT® events across EMEA and Asia. NetApp is a key technology partner and supplier to my business and our customers, making NetApp INSIGHT a prime resource.
But many partners and customers won’t be attending and taking advantage of this opportunity to make the most of their NetApp relationship. Why is that?
The reasons I’ve heard fall mostly into three categories, which I’d like to share, and also to offer some reasons about why you may want to reconsider.
Paul is a Technical Director at Gardner Systems based in Liverpool, England. Paul oversees the design, development, and implementation of strategic IT solutions for customers. Paul works closely with technology partners to ensure that the very best solutions are available to Gardner Systems’ customers and that the Gardner team is up to date with the latest technology trends and solutions. In addition to his role as a leading man at Gardner, Paul played an extra in Memphis Belle¸ a 1990 British-American WWII drama. But the pressures of superstardom were too great, so Paul continued to pursue his career in IT.
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