In this third blog post in our series on social selling, I want to talk about the question that vexes people most about using LinkedIn or any other social environment you are using for business—what to post or share. It’s a decision that generates existential angst for some people: Will anyone read it? Does anyone even care? If you remember what we covered earlier in this series, the whole process is easier to master than you may think.
In the first blog post, we talked about how social selling is about developing meaningful relationships with potential customers using social media. In the second post, we talked about your minimum viable profile, and how to show up on LinkedIn as someone who other people would want to do business with. Both of those concepts matter when you’re considering what to share on LinkedIn.
To achieve your social selling goals, you want to share content that means something to you AND that has relevance to the people you want to connect with. Finding that balance is where some people get angsty. To unpack the nuances, I turned again to Rebecca Mayville, Director of Social Programs at Mercer MacKay Digital Storytelling.
Chris Lamborn joined NetApp in November 2015 & is currently Head of WW Partner GTM and Programs. He is responsible for the development and implementation of the company’s Global Channel go-to-market strategy and the supporting programs and investments. NetApp’s Channel Partner eco-system forms the foundation of the business, supporting and contributing over 75% of the company’s revenue. Chris is a respected leader with extensive experience working with global partners and proven success in partnering to deliver incremental revenue and profitability. His detailed understanding of the multiple Partner business practices and experience of working with operations, marketing, finance across the world ensures predictable, relevant and profitable business partnerships. Prior to NetApp, Chris held distribution leadership positions at Brocade, Avaya and Nortel and holds a Bachelor’s degree in Mechanical Engineering from Kingston University in the UK and he moved to permanently to California in 2016.